MARKETING NOTE

A*MEN ANCILLARIES UPDATE

DEO SPRAY & DEO STICK
Internal policy paper intended solely for the recipients. All rights reserved.
Strictly confidential. Reproduction in whole or in part without written permission is prohibited.

A*MEN ANCILLARIES
DEO SPRAY 125ML & DEO STICK 75GR
AMBITION REMOVAL OF THE PACKAGING

Ensure more space on shelves for alcohol references while keeping a complementary
offer
Reduce the cost of the products
Be in line with our competitors: majority of the men deodorants are without outerbox
on shelves

Deodorant spray
NEW REF. 80006208 (new formula without
Triclosan)
Ex-Facto date JULY 2015
Est. Inv. Price 3,32 (vs. 3,45 with packaging)

CONFIDENTIAL

Deodorant stick
NEW REF. 80006207 (no formula
update)
Ex-facto date to be confirmed coming
soon
Est. Inv. Price 3,34 (vs. 3,78 with packaging)

A*MEN ANCILLARIES
FOCUSBEFORE
DEO SPRAY 125ML

FRONT

AFTER
BACK

PROTECTION

Capacity
12 languages translation
2 inviolability silver sticker
& descriptions
& bar code
on each sides

CONFIDENTIAL

A*MEN ANCILLARIES
FOCUSBEFORE
DEO STICK 75GR

FRONT

Capacity
& description

CONFIDENTIAL

AFTER
BACK

PROTECTION

12 languages translation Transparent sleeve

& bar code

THANK YOU