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FROMTHEARCHIVES
BandofAngels,StillHumming
March9,2003

SiliconValleyPayingthePriceforItsOwnSuccess
September20,1999

RegisMcKenna:TheP.R.GuruofSiliconValley:Clout
WithHighTechFirmsandPressIsGreat,butSomeAre
Disenchanted
August04,1985 | VICTORF.ZONANA|TimesStaffWriter

SiliconValley'sPoliticalMyopia
July4,1999

MORESTORIESABOUT
Technology
PublicRelations
SiliconValley
Intel

Earlierthisyear,McKenna'smaximsforsuccesswereputtogetherintoathinvolumetitled"TheRegis
Touch."Reviewshavebeenmixed.McKennahastwomorebooksintheworksand,inhissparetime,also
writeswhathecallshumanisticandantiwarpoetry.ADemocrat,hewasadelegateforGaryHartatthe
NationalDemocraticConventioninSanFranciscolastyear.
McKenna,wholiveswithhiswife,Dianne,andthreechildren,hassixpersonalcomputersathomefive
AppleMacintoshesandoneCompaq.But,curiously,hisofficeatRegisMcKennaInc.iscomputerfree."I
usecomputersaswritingandthinkingmachines,andIcan'tthinkverywellinanofficeenvironmenttoo
manymeetings,phonecallsandinterruptions,"McKennasays.
Summingup,onefriendsaysMcKennais"abright,hardworkingguywhohappenedtostartanagencyat
therighttimeintherightplace."Butthisfriend,whoaskedtoremainanonymous,doesn'tbuytheguru
orwizardstuff."WhenSiliconValleybecamehot,Regisbecamepartofthemystique.Hebecamegood
copy,andhegoodgotpressforhimselfandhisclients."
AndfewpeopleknowthevalueofgoodpressbetterthanRegisMcKenna.
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