Fictional-For

Educational Purposes Only

FOR IMMEDIATE RELEASE
Swift Ice Canada
Contact: Ryan Brazil
Phone: (438) 356-7659
E-Mail: rbrazil@swifticepr.ca

Unbreakable Stick Ready to Hit the Ice

Montreal, QC-October 2, 2014- Swift Ice Canada has once again revolutionized the
game of hockey by introducing a new unbreakable composite stick called The
Rocket. Using the latest advancements in carbon fiber and kevlar technology, Swift
Ice has made a reality the dream of every hockey player from pewee to the NHL.

No more broken sticks when the game is on the line, says Swift Ice

president Maurice Savard. We have created a stick that will never fail the player, so
he or she can remain focused on scoring that winning goal.

Swift Ice has also confirmed a new partnership initiative with the Canadian

Hockey League to become the officer stick supplier of the league. The company has
also recruited Montreal Canadiens superstar PK Subban as an official spokesperson
for The Rocket.

Swift Ice is one of the largest producers of hockey merchandise in Canada,

headquartered in Montreal, QC. The company is an official partner of the NHL and
the Canadian Hockey League. It is also a proud sponsor of minor hockey leagues all
across the nation.

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