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  • South Africa Mobile Report-Mar14

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    South Africa Mobile Report March 2014

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    South Africa Mobile Report March 2014

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    3 views15 pages

    South Africa Mobile Report-Mar14

    Uploaded by

    micciwhite
    South Africa Mobile Report March 2014

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 15
    South African Mobile Report A Survey of Desktop User's Attitudes and Uses of Mobile Phones March 2014 f © ctenemsoe iab. south africa OVERVIEW Effective Measure, a leading provider of digital audience, brand and advertising measurement company, surveyed 4,956 desktop Internet Users in South Africa on a range of areas including but not limited to Users’ smart phone ownership, the operating structure of the smart phone market, brands’ market share and consumers’ purchase intentions. The survey results provide key insights into the South African Inter- net users who access the Internet via their smart phones and tablet devices, iab. wwewetfectivemeasurecom Source fective Measure Now Dee 2013 PAGEL ‘About 92 per cent of the Internet users own a smart phone. Vodacom is the market leader within the smart phone ‘market with 53.3 per cent of market share, Blackberry is the major smart phone provider followed by ‘Samsung and Nokia. ‘Technology adoption rate in the market is very high with ‘smart phone owners constantly on the look out for new phones. Purchase intentions of consumers reveals a significant

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