Topic how does vinamilk conduct global strategy effectively ?

introduction
introduce company history
thesis statement :the report write about identifying potential of the company through
analyzing SWOT and this report tries to identify a likely attractive target country
(campuchia) for such plans. when they conduct global strategy, they meet some
difficulties as competitors, culture and so on. This report use PESTLE, SWOT, market
entry mode. Finally, the report mention about recommendation which I write best way
for the company to conduct this strategy better.
BODY
I company profile
- mission and vision
- vinamilk situation
- Investment plan of vinamilk is that vinamilk will invest in campuchia
II) potential of the company through analyzing SWOT
- Analyzing SWOT
III Analyzing global situation (do in appendix )
PESTLE
political: - Tariffs and International Trade regulations at APEC, ASEAN, WTO block
-> Vinamilk can buy material with lower price and they can sell product into aborad
easily
- government stability
-> Vinamilk cannot develop well
Economic:
- The recovery of the economy as USA, Japan and China
-> the company sell product better
-> the company increase competitive advantage

- Affect of trade block as WTO, Asean

Import tax of milk decrease thus That creates favorable conditions for imported dairy
products of foreign increased.
-> That is a threat of Vinamilk
-> the company expand the business scales and attract more foreign investment
Social:
- demand of milk increase strongly to 2020
-> this is a threat of Vinamilk because must expand business to meet demand
- Health consciousness is high
-> vinamilk create many product which is good for health
Technology
- Wave of technology trends:
->Vinamilk creates high quality product with lower price
Environment
- Environmental pressure groups as union, non-governmental firm
- Affect of dissaster
Legal
- Monopoly and national protectionist law
2) Analyzing opportunity and threat of Vinamilk's SWOT model to find investing
opportunity and difficult
2 Applying international market entry model
3) recommendation for difficulties of Vinamilk when they invest in campuchia
conclusion