THE BEST ONLINE RETAIL STARTUP

2014

PGDM-TEAM 3
ROMA BABANI
01
SAYLI JADHAV
DRISHTI KAJ
11
DARSHITA KARKERA
GAURAG RATHOD

07
13
21

Future of Indian retailing

$490
billion

$810 billion

2012

2021

Assuming 7% inflation
rate

E-tailing

Ecommerce
E-tailing

E-tailing in India

$0.6
billion

$76 billion

2012

2021

Indian e-tailer

Transaction impact
Average monthly transaction of credit card in (INR)
5509

4512

3416

2395
1704

1907

2085

Average monthly transaction on debit card (in INR)

IN Rs.

203
176
157
109

118

129

138

Usage Category
USA

22%

26%
2%
4%
4%
7%

18%
8%

9%

Consumer Electronics
Apparel
Books/ Music/ Video
Auto Parts
Furniture
Office Equipments
Toys and Hobbies
Food and beverages
Others

INDIA

25%

30%

15%
30%

Consumer
Electronics
Apparel and
Lifestyle
Books/ Music/
Videos
Others

AN ONLINE MARKETPLACE FOR INDIAN CRAFTS AND

CRAFTSMANSHIP

Masters in Mechanical Engineering from Virginia

Tech, USA

A design thinker, fine art photographer, and social

entrepreneur

A Delhi based startup

Bootstrapping of Rs. 50 lakhs from family and

friends

Healthy user engagement as reflected in a unique

visitor spending over six minutes on the site and
an average order size of over 4,000

Logo is a thoughtful reflection of the core values of

the brand Civilization, Culture, Creativity, Craft,

Founder
Mahesh Subramania

Founder and Co- founders

Partners with
NASSCOM 10000
Start-ups
Splendid Savages by
Harshit Chawla
Preseed

 Puneet Gupta, minor Management Studies from IIT, Delhi

with his B.tech
The people wanted to buy products which they can relate
with an idea, idol or a belief and not just their alma mater

A Delhi based startup

Finding effective solutions to problems apart from Jugaad

References
Marketing white book
Craftisan.in
Posterguy.in
http://www.crazyengineers.com/threads/inte
rview-with-puneet-gupta-co-founder-posterg
uy.77063
/
http://
www.thehindubusinessline.com/features/crafti
ng-an-online-niche-for-artisans/article69259
57.ece

THANK YOU

 Enabling conditions and creating ecosystem creation for Etailing

Growth to Indian Economy as well as immense benefits to
Indian customers

Internet
Habituated
Customers

Ecosystem
Essential

GROWTH OF
INDIAN E-tail