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  • Modern Marketing System

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    Faiz Yasin
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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views2 pages

    Modern Marketing System

    Uploaded by

    Faiz Yasin
    .

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Modern marketing system

    Supplier
    1)company
    2)competition

    1+2 marketing intermediaries end user market

    The boston consulting group approach

    DEVELOING GROWTH STRATEGIES

    PLC= kitar hayat prodk

    MARKET OPPORTUNITY IDENTIFICATION THROUGH THE PRODUCT-MARKET


    EXPANSION GRID

    EXISTING PRODUCT

    NEW

    PRODUCT
    EXISTING
    PRODUCT
    MARKET
    DEVELOPMENT

    NEW
    DIVERSIFICATION
    MARKET
    BARANG)

    MARKET
    PENETRATION

    MARKET
    DEVELOPMENT

    ( PELBAGAIKN

    VALUE CHAIN

    WAY TO CREATE MORE CUSTOMER VALUE.

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