Professional Documents
Culture Documents
Published by
ISBN 0-9679047-1-5
The libelous reference to the heads of tobacco companies
is absolutely intentional and stated so as to invite civil suit.
In the words of Duke Nukem, Come get some!
Photos of lungs were retrieved from a government
online medical library and are in the public domain.
ii
Dedicated to:
My wife, Sharon.
Thanks for quitting smoking.
My sister, Claudia.
You show me unconditional love
(and quit smoking.).
My daughter, Michelle
Youve become a real woman.
I hope you can use this!
My grandson, Preston.
My partner in business, my friend in life.
I hope you never need this!
And to the memory of my father and mother,
Bernard C. Yunck, 1922-1979
Sorry you quit too late!
Rest in Peace, ol man.
Dorothy E. Baranska, 1924-1967
And please let him, mom.
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iv
Introduction
Welcome to the Ebook LE version of How to Quit Smoking Without
Willpower or Struggle. As you may have guessed, the LE stands for Limited Edition. During the past four years, we have, from our site
http://www.PresMark.com, sold thousands of our softback version of the
book in over three dozen countries, and have received a warm reception to
our recently released eBook version of the same book.
However, we feel that there are still large numbers of smokers seeking help
to end their agony that would benefit greatly from reading the book, but
would not spend any money to purchase it. I think they see the title and
think, Thats just too incredible to be true. Everyone knows quitting smoking is one of the hardest things a person can do. It must be some sort of
scam.
We publish the Prologue and Chapter One on our site, along with a synoptic outline of the book, including all chapter names and type of information
contained therein. But that doesnt seem to be enough. We need to offer
those skeptics more proof. More than the testimonials of those who have
successfully used the program, which appear on our home page. More than
proof that people all over the world can see the wisdom of this book and
have purchased it. More than the triple your money back guarantee, if they
are not successful.
But how much more can we offer? We thoughtwhat would it take to get
smokers to see that this is the easiest, most painless, most lasting method,
least expensive of smoking cessation programs on the market?
So now what you have is our new Limited Edition. The limitation is this. It
contains about two-thirds of the information contained in the full version. It
has six of the twelve chapters, plus the prologue, epilogue, and the reference
section, including the lung pictures and the Marlboro Man lawsuit text.
Yes, there is enough information here to help you become smoke-free. I
expect many of you will manage to do very well after reading these first six
chapters. My own daughter, for whom this book was originally written as a
letter, told me she did not use the entire program, but only some of it. Still,
she did quit her twenty-year habit by using what she did of it. We believe
many smokers can achieve the same result by doing no more. However, we
do not guarantee it as we do the full version.
If you want it all, of course you may order the full eBook version by simply returning to our sites secure order pages. Once you read these first six
chapters, we believe you will see the value in spending only $17.50 to get the
rest, and the guarantee.
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Table of Contents
NOTE: The bulleted items are all hot links to the pages to
which they refer. Just point to them and click.
Prologue
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1
5
10
13
16
19
21
23
28
29
Prologue
I will not bore you with all the reasons that smoking cigarettes, or using
tobacco in any form, is a self-destructive, suicidal behavior. The simple fact
that you are reading this means that you already know this and are either
hooked and now know you must to release yourself from the deadly grip, or
you have a loved one who needs this information. Either way, you must
know by now that roughly eight times as many Americans die from tobacco
related disease each and every year as did in all America's eleven years involvement in Viet Nam combined; twenty times the number of deaths
caused by drunken drivers each year; and about twenty-five times the number of American deaths by AIDS. (343,000 total deaths by AIDS as of
7/1/96 vs. approx. 8,000,000 deaths by tobacco during the same time period.
The deaths by tobacco do not count deaths by tobacco related fires, nor
heart, blood, and lung disease deaths exacerbated by tobacco use, but not
attributed to it on the death certificates.)
But knowing this has not caused more than a minor movement away from
use of the deadly plant by the general public at large. In fact, many thousands of American children are, as this is being written, smoking their first
cigarette, the first of perhaps hundreds of thousands to come over their
shortened lifetimes.
This book does not dwell upon the evils of smoking, nor how to stop the
general promotion and legal sale of the most lethal drug (far more deadly
than heroin or cocaine) in the world. What it focuses upon is the way out,
the way to disassociate oneself from the need for, and attraction to, tobacco.
In fact, the method for behavior modification found here is not exclusive to
tobacco, but can be used for the cessation of virtually any habit or addiction
in any form. The problem is not in the substance, but in the "habit" of using
it. For without the habit, the addiction, tobacco has no power of its own. It is
as harmless and insignificant as any simple garden variety weed. It is the
internal subconscious perception we hold about the drug that makes it so
dangerous. What is illustrated herein is a method by which one may change
that perception permanently, without "fighting the urge" or going "cold turkey".
Smoking is a habit. Habits are created by repetitious behavior, and are
built, assembled if you will, over a period of time. If we were computers,
and I strongly believe that we are indeed the most sophisticated computers
conceivable, then our habits would be called our "programs". Removing a
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Also, you wont be able to just pick up a cigarette and return to the old
habit. There will be no residual habit left in you. You will be as if you never
were a smoker unless, of course, you have already done permanent damage.
But even then, permanent scars tend to shrink and fade over time. Eventually your full breathing capacity and your natural ability to fully taste food
will return. You will not have an unnatural craving for food, nor any other
substitute. You will find that you sleep better, and awake much easier,
needing far less time in bed to achieve the rest you need. Your teeth will be
cleaner, and your breath and body will smell much better, needing less deodorant. Once you have stopped ingesting small, steady doses of the sixteen(!) toxic (literally poisonous, deadly,) chemicals found in the smoke of
cigarettes up to several hundred times a day, (each puff being a dose), you
will find the general quality of your life greatly improved!
And for me, the sense of pride and accomplishment was tremendous. My
self-respect grew immeasurably once I was certain I had defeated the evil
weed once and for all time. I did it, and you can too. Just take the simple
steps found here, and your result will be the same as mine. I dont smoke,
and I have no desire to. I simply feel sorry for those who dont want to use
tobacco, but still feel compelled to anyway.
Chapter 1
How Much?
The first step toward dismantling your habit, for thats exactly what were
going to do, is to get a good look at it. Always, when someone asks me for
help to stop smoking, the first thing I do is ask them how much they smoke.
The answer almost invariably is, Oh, a pack to a pack and a half a day.
This is a typical encapsulated description of a habit. A pack is a unit of one.
(A habit is a series of integrated, interdependent behaviors, performed in sequence, thought of as a unit of one, such as driving or golfing. Both
these habitual behaviors require dozens of individual behaviors.) So this
person is telling me that they smoke about one to one and a half units a day,
knowing that I will understand that they are talking about twenty to thirty
cigarettes a day. But what they dont consciously get is that I am understanding that they are smoking about ten hits per cigarette, and so therefore
to my mind, they are telling me that they are smoking two to three hundred
times a day. Each and every time you place a cigarette between your lips
and draw smoke into your lungs, that is an individual act of smoking.
This first step in the process is a simple one, and will tell you immediately
if you are lying to yourself about whether or not you are truly ready to stop
smoking now. If you are willing to just look at your habit, then you are
likely ready to first alter, then discard it. But you must know precisely what
it is you are directing your subconscious to do. The details are important.
Step One is to count your cigarettes. The way this first step is performed is
this. Get a short pencil, no longer than one of your cigarettes. Also get a
business card with a clean back. Any piece of paper will do, but it should be
at least as stiff as a regular business card, and slightly smaller than the size
of the pack. Then, when you first open your next pack and remove that first
cigarette, place a mark on the back of the card, next to a letter representing
the day of the week. Then slide the card between the plastic and the pack,
and put the pencil into the spot where the cigarette was. Then, each time
you have another cigarette, take the card out, pencil a mark on it, and just
put it back. At the end of a full seven day week, you will know exactly what
your habit has been, and is likely to be in the future, if you dont do something about it now!
However, simply putting this much attention on the habit can tend to make
it shrink all by itself. Historically, Ive noticed that many of those pack a
day smokers start their week smoking fifteen to twenty-five a day. But by
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the end of the week, that seems in many cases to drop off to six to ten. They
report that theyre still smoking all they want, but they started dropping off
the few extras that theyd rather pass on than count. Amazing. I dont say
this will definitely happen to you, and if it doesnt, that has no bearing upon
how long the process will be. First, it will take as long as it takes, period!
There is no timetable upon this work. A time-table puts pressure on you, and
this is not a pressure-type process.
Second, it will not be difficult. The only seriously hard part of quitting
smoking is resisting the urge to have a cigarette. You will never be required
to do this. You will be able to smoke each and every time you are certain
you want to. In fact, you are encouraged to smoke each cigarette you want.
It is counter-productive to the method to resist the habit. This shall be a
gentle, organic process of letting go. Not a violent overthrow.
So begin Week One by counting your habit, and finding out just how
many cigarettes you are smoking. It is said that the wise man knows well his
enemy. This is an enemy we are going to kill with kindness. But that first
step is to know him.
Dont bother to read on now, until you can answer this question precisely:
Exactly how many cigarettes did you smoke in the last seven days? And do
not just remember when you bought the last carton and subtract what you
have left. That would be an estimate. You need an exact figure.
Also, the counting does more for your brain than just giving you the number. This first step must not be short-cutted! You must, for this process to
work well, count each one separately as they are smoked and record them.
Then move on to Chapter Two.
?
4
Chapter 2
Why?
Now that you know just how much you smoke, you need to know why you
smoke. Im certain you have vague memories of starting, probably in your
teens, and who your friends and role models were back then. But the entire
details of why you smoke are far more complex than just a casual decision,
made by a post- (or even pre-) pubescent, that just happened to stick.
There are two categories that I believe contain all the reasons one would
begin to smoke. One category is General Reasons, and the items there apply
to generally all smokers. The second is Personal Reasons. These details are
particular to your habit, and although the overall reasons will be found in
the General category, just how they apply to you we shall call Personal.
When you think about it seriously and objectively, you must come to the
conclusion that no one in their right mind would ever pick up a leaf of tobacco, wrap it in paper, put a match to the end, and draw the smoke into
their lungs as many as two, three, four hundred times a day without some
other pressures, reasons, outcomes being sought. The resultant feeling of
that act cannot stand alone as the sole reason for smoking. If there was indeed any real pleasure from smoking, you would have felt it the very first
time. You would have gotten a sense of well-being and satisfaction once
that first cigarette was finished. But what do you remember feeling? You
felt like coughing, probably did a lot, right away. You felt a pain in your
throat, especially right at the back. And after you inhaled the first few puffs,
you began to feel nauseous and dizzy, didnt you? DIDNT YOU? Sure you
did. It was not a pleasant experience, strictly physically speaking. But there
was something there for you, or you wouldnt have tried it. The cigarette
was a means to an end. Smoking was a painful thing you had to go through
to get to where you wanted to go, or at least thought you wanted to.
In the General Reasons category, we find that television was, before the
ads were banned from the media, one of the greatest influences on us baby
boomers. We saw all of our heroes posing with them, smoking them, even
advertising them in commercials. John Wayne foolishly hawked Camels to
two decades of his fellow Americans, only to pay the ultimate price that the
Camel charges to ride him. I know it is today somewhat of a humiliating experience to admit that a lot of why I smoked for sixteen years was because
the television told me to. But it is unfortunately true. Is it true for you too?
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Second, and often even more powerful, was peer pressure. You had
friends who were smoking, and the cigarettes seem to make them seem
older, more in control of their lives. More like your parents. Cigarettes
seemed to be a right of passage in the fifties and sixties. I still frequently see
that famous poster pose of James Dean, holding that cigarette. You and your
friends likely wanted to be that type, or his girlfriend. You smoked because
that was the price of adulthood, or as near to it as you could get at the time.
Bottom line, just about everybody was doing it.
One other horrible general reason for starting smoking, but still valid, is
that smoking is fun. Fun with fire. Fun watching the smoke rise. Hearing the
crackle of burning tobacco as you draw in the smoke. Choosing your brand.
Identifying with someone else with whom you share that choice of brand.
Are you a Marlboro Man? Have you come a long way, baby? Ever use the
Thinking Mans Filter? For someone in their formative years, buying and
using a product powerful enough, if mismanaged, to burn down the house,
the neighborhood, an entire forest; powerful enough to kill a person if they
used it too much, is fun.
Your own Personal Reasons you will have to determine for yourself. I can,
however, give you a guide and some questions to ask yourself, which will
help you to remember, or learn for the first time, why you personally decided to begin to smoke, and why you still do.
In my case, the deciding factor was a boy named Dennis. Actually,
Dennis mother, and the way she handled Dennis smoking. Dennis was
nearly two years older than me (than all of us ninth graders in our little circle of about five). But Denny had lost a year of school during a bout with
polio. So at fifteen, he was the oldest, strongest, and most aggressive of us,
and therefore the leader of our pack. Dennis smoked. He smoked in front of
his mother. His mother even bought him his cigarettes. Once I heard her say
that if she didnt buy them for him, hed just steal hers, or worse, someone
elses. And of course she was right. She had no control over Dennis. He
was, in that relationship, in full control. Dennys mother was an attractive,
intelligent woman. To me she always seemed kind and sweet. Her only major apparent flaw was that she let her fifteen year old son completely control
his own life and much of hers as well. Because of this he was the hero of us
neighborhood boys. He got away with everything. He did what he wanted,
whenever he wanted. He went wherever he wanted whenever he wanted. I
believe that the only reason he kept going to school and kept some social
consciousness was so that hed still have us, his friends, to run with, to
bully, and to admire him. And admire him we did. When Denny started
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time to ask yourself critical questions before you light up your cigarette, you
will need to know whether asking yourself if it is really a cigarette or a nipple you are craving should be one of those questions.
Diet control is one of the more effective, albeit self-destructive, personal
reasons to smoke. There is no doubt that smoking a cigarette will quell an
appetite to some degree. This is not, of course, the reason that when you resist smoking, you begin to crave something with which you will have to
deal, if you use this process properly. Never, I repeat, NEVER resist the
temptation to smoke by putting food into your mouth instead. Not if you
want this system to work. Whenever you want a cigarette, get one and
smoke it. This method will lead you to a state of mind wherein you will
simply lose the desire to smoke, and the craving for it will come less and
less frequently, until it eventually goes away. You can smoke all you want.
But ultimately you will become like me; you just wont want to. Ever!
So whatever your personal reason to begin was, whomever was your
greatest influence upon you to start, before you light up your next butt, ask
yourself these questions.
1.
2.
3.
4.
5.
6.
7.
Then, go ahead and light up. Realize what you are doing, how much you
are doing it, and why you started doing it. As simple as this seems, knowing
this information will take you a giant step toward your last cigarette. And
after that cigarette, you will never want to smoke another one again. Hard to
believe, isnt it? Hard to remember a time when you didnt want to smoke,
didnt even think about it. You can get back there, and you will, if you just
do what this little book says to do. And, again, smoke all you want, all you
really want, while youre getting there.
Chapter 3
Wouldnt You Rather Switch Than Fight?
When I said that you can quit smoking without struggle or willpower, of
course I did not mean that it will happen without any energy or effort on
your part. Your willingness to exert effort was tested in Chapter One, when
you counted your habit for a week. If you didnt count, but are just reading
on anyway, go ahead and read. But dont expect that anything as simple as
just reading a little book like this without using the information as instructed will have any formidable effect upon an ingrained habit that you are
perpetually reinforcing as often as several hundred times a day. Aint gonna
happen. No, it will take some effort on your part. Not the kind of effort to
quit cold turkey, or anything like it. But moderate effort and time will be required for this to work.
Your next step, now that you know how much you have been smoking, is
to ask yourself what brand of cigarettes you dislike smoking most. Camels
unfiltered? Newport menthols? Virginia Slims? Whatever they may be,
make them the next pack you buy. What? you ask. Buy cigarettes I hate?
Yes. And while were talking about it, dont you hate them all? Buying a
pack you know you hate doesnt take any willpower. Certainly not of the
type it takes, with a habit like yours, not to smoke at all. It simply takes the
decision to quit and the commitment to use this method to do it. Since
youve already demonstrated to yourself, (or you wouldnt need this information) that you cannot or will not quit all at once, then you must quit little
by little. And that first little is quitting your favorite brand. Certainly
thats going to take a lot of that little bit of pleasure you think you are
getting from smoking away from you. Thats the whole idea. Once all the
pleasure, conscious and subconscious, are gone, you will no longer have
any desire at all to smoke. That is where were headed. If you want that,
then just do what this book says. If you dont, then close this book right here
and now, and light up a smoke. This is not being written for you. I am writing for those who are saying to themselves right now, Yeah, I guess it
really is time, maybe even way past! This book can and will give you a
step by step, easy as pie way out. All you have to do is use it.
So the next time you belly up to the counter, or pull that lever on the machine, start disrupting your habit by buying a brand you DO NOT LIKE!
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This will bring to your conscious mind something your body has been
trying to tell you since day one. You really dont like doing this, and want to
stop. Wont it be easier to quit a brand you already hate? Of course, a funny
thing will happen after the first few packs. You may start to enjoy that
brand. Or, at the very least, get used to it. Crazy, isnt it? But yes, your
body will attempt to accommodate you, and assume you want it to convert
your habit to this brand. So it will. Then the first time you realize that youre
getting used to that brand, choose another one you dislike. And never buy a
carton all at once again. One pack at a time. But I can save money, you say. I
must ask, whats more important to save? The few dollars, or your life? And
when youre getting ready to buy that pack, make certain that you are down
to your last few in the old pack. Dont buy ahead. Unless, of course, youll
be where you cant get any more when you need them. I always want you to
have a cigarette there when you want one. Then calculate, by using the information you got about your habit from counting, to estimate just how
many packs youll need, and buy no more than that.
Now that youve decided to change brands, start watching for advertisements in newspapers, magazines, and billboards for cigarettes. Especially watch for two particular ones; the one promoting your old brand, and
the one for the crap you are now smoking. Each of these ads are designed to
appeal to a certain demographic. Once you dissect them a bit, its fairly easy
to tell to whom they are marketing each brand. Marlboro obviously is being
sold to cowboys. Well, there arent that many cowboys around these days,
but the cowboy influence is in all of our countrys blue collar workers. The
entire construction and factory working labor force are, by and large, the
modern day cowboys, who perhaps identify with that lonesome stranger on
that horse. (In fact, that lonesome stranger, the original Marlboro Man,
died of lung cancer in 1995. His heirs are now suing the tobacco company.
See the reference section at the end of this book to understand just how he,
and you, have been lied to, manipulated, and physically destroyed by them.)
And Virginia Slims? How about slim virgins, (or those who want to be,
but are neither)? Think I am stretching here? No way. What do you want to
bet that more Republicans smoke Winstons than do Democrats? Why? Because Winstons taste good, like a cigarette should! And we all know that
Republicans want everything to be the way it should. So look for your
two little ads. Did you fit well into the demographic of your old brand? Do
you feel wrong for your new one, because the ads for the new brand are
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Chapter 4
The Mantra
For those of you who dont know what a mantra is, the Tenth Edition of
Websters Collegiate Dictionary states: ...mystical formula of invocation or
incantation.... In the sixties and early seventies, the term mantra became
popular being the name for an East Indian technique for bringing a person
from one state of mind into another, simply by repeating a phrase to oneself.
Today I believe the popular term is an affirmation. I call it a mini-selfhypnotic. What its called doesnt matter. What matters is that you have one,
and use it.
Mine, as I developed this process, became this: Each and every cigarette I
smoke brings me closer and closer to that very last one. And after that last
one, I will never want to smoke again. I repeated this out loud with almost
each cigarette I smoked, often several times, and directly to the cigarette in
my hand. Further, when I bought the packs, I would say it to myself out
loud, substituting the word pack for cigarette.
You may choose to use this mantra, or make up your own. It doesnt matter, as long as you have one, and that it makes a statement referring to the
ultimate end of your habit. The importance of this is so that you are constantly reminded that you are in a conscious state of change, and heading in
a new direction. Your body always responds to your thoughts, words, and
actions. But it does so slowly and methodically. You must keep reminding it
that change is taking place. You must state your goal and reinforce it. You
must constantly remind it that you are in control, and are making the decisions. You built your habit, now you are dismantling it. When you started
smoking, Im certain you said to yourself often, Hey, Im a smoker now.
When someone offered you a cigarette, you probably hesitated just slightly
for your brain to change tracks from, Im not a smoker, to yes, Im a smoker
now, before you accepted the offer. Now its time to reverse that affirmation. This will take a little conscious effort, but the whole process is just
that, small degrees of conscious effort resulting in the total termination of
your desire to ever smoke again.
By the way, my mantra was completed at 10:00 p.m. on Sunday, January
2, 1979, in a beer bar in Reseda, California. I got through three drags from a
Winstons cigarette, my last old brand of choice, and started to cough. My
throat hurt, and I started to get dizzy and nauseous. It had been perhaps a
week or more since Id tried to smoke. I looked at the cigarette in my hand,
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then at my image in the bar mirror. Then I said to the cigarette, There you
are, you little bastard! You are the last cigarette I will ever want to smoke.
I put it out, and I have never smoked a whole cigarette again.
However, not long ago, when I was pretty soused on beer and all my barpool buddies were puffing away while playing the game, something Id
done exactly the same way as they were for over a decade so long ago, I
picked a lit one up from an ashtray and took a hit, just out of drunken curiosity. It had been seventeen years since that last one. I took just one hit, inhaled it, and the room started spinning immediately. My speech started to
slur and I began to lose my balance. Right then I realized that most of the
coordination Id always thought, back in my youth, that I was losing because of drinking, I was actually losing because of the intake of poison from
the pack or more of cigarettes Id smoked when out drinking. Then I realized why now, when I lay down after drinking, the room doesnt spin anymore. I realized why it is now so much easier to get up and go to work after
a night of drinking. (Still not easy, but much easier!) It is because it wasnt
actually all that alcohol that was messing me up so badly. It was from the
poisons in the cigarettes!
Other changes I noticed were the smell of my breath, armpits, and feet.
Even my underwear doesnt smell like it did in the old days. Now that the
toxins are no longer oozing out of my skin through my sweat glands, I am a
much cleaner person. I need far less sleep, and I find that my moods are far
more stable. My teeth are even whiter.
But perhaps the biggest lift I got from losing that habit is my self-respect. I
have heard, been told, and read that cigarettes are more addictive than heroin or cocaine. Whether or not this is true, I cant say. But I can say that I
walked away from a big one. Slowly and carefully, but away. I did it this
way, and you can too. If you really, truly want to.
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Chapter 5
The Pose
What originally attracted me most to smoking was the look. It looked
cool. James Dean, John Wayne, Liz Taylor, Clark Gable, Tracy and Hepburn, Bogart and Becall, they all looked so cool, mature, and sophisticated
when they smoked. I suppose that the look of literally breathing fire was exciting on some purely primal level also. When my little friend Dennis the
Menace started blowing smoke rings and then taking a long drag, letting the
smoke curl out of his mouth and inhaling it through his nose as it came was-well, I just had to be able to do that. I actually do remember sitting at one of
our little teen parties in my motorcycle jacket and Brylcreemed ducktail
haircut, (remember the song? Brylcreem, a little dabll do ya. Brylcreem,
you look so debonair!) looking just like an extra from the movie Grease
and doing the inhale through the nose trick. All well and good for pubescent
imaging, and the rights of passage, but I was killing myself to look cool! Is
that crazy or what? But you know whats even crazier? You likely have
some stories like mine about people, places, and reasons. But they have long
been just history. Those people, those days, those motives are long gone and
all but forgotten. But you are still killing yourself!
How do you look when you smoke? You probably do it so naturally by
now that you dont even notice how you look. Its part of you. Its just what
you do so many times a day, without thinking any more than, Think Ill
have a smoke. Once its lit, you dont think about it again until its time to
put it out. Your mind races with other things like what youve just been doing, or what you plan to do next. But as you drag deeply on the small paper
tube between your fingers, and suck real poison, toxic chemicals, death, into
your body, where it permeates every facet of your entire cardio-vascular
system, doing damage everywhere it reaches, your mind is off thinking
about other far more trivial matters. Youre simply not paying attention.
So this step in the process is called posing. For the next week, during
every cigarette you smoke, and then as frequently as you can get yourself to
do it, really pay attention to how you look while you smoke. How do you
hold it? In the classic way, between your index and middle finger, between
the second and third knuckles? Do you crook your elbow and keep the cigarette close to your mouth between drags, or do you let your arm hang, and
act as though it almost wasnt even really there? Do you sometimes hold it
in the corner of your mouth, and talk around it?
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17
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Chapter 6
Face The Enemy
Hopefully, by the time you read this chapter, youll have messed around
with The Pose a bit, and decided that the best way to appear to others
when you smoke is not to be seen at all. I mean avoid letting anyone see you
smoke when at all possible. Smoke alone. Just you and your habit. Go
somewhere quiet outside and light up that awful brand you bought and hold
the cigarette out in front of your eyes and say your mantra. If you like mine,
use it. But you have to believe it, whatever it is. So I encourage you to come
up with one that will serve the same purpose as mine, but in your own
words. And then use it. Say it directly to the cigarette, as if it can hear you.
Speak to the tobacco company people through it. Pretend they have a little
micro-phone bug inside there, listening. Tell them what youre thinking.
Tell them you want to stop. Tell them to let you go. Tell them you are now
in the process of stopping, whether they like it or not. Make it clear to yourself that the cigarette (or cigar or pipe or chew or whatever form) you are
using is not welcome, and that you are rejecting it. Put as much passion and
power into your words and feelings as you can muster. If you are alone, who
cares how you sound? Only one person...you do. But beyond the critical
you, who may be saying, What a fool I sound like doing this, there is another ear deep inside of you, listening. That ear belongs to the parts of your
body and brain thats running the habit. It is slow and lumbering and seem
hard of hearing because its doing as youve programmed it over and over to
do. But it is listening. When your oral rejections reach its ear with the passion, intensity, and commitment that did your original commands to begin
the habit had, it will start listening very well. You cant just think it and get
the same quality of results. Saying it out loud puts the message into your
brain and body in a physical way through auditory brain channels that simple silent thought cannot. We always tend to pay more attention to what we
hear out loud than to what we only think, even if it is us whos say it to ourselves. Although there are those who think that talking out loud to oneself is
an indication of being crazy, I believe in this case it is one of the tools you
must use to stop being crazy.
So come face to face with your enemy. Hold it in your fingers and really
look at it. Talk to it. Smoke it all you want. Burn it up. Keep thinking about
19
it every second that its in your hand. It is the enemy. It is here to kill you. It
will kill you slowly and painfully. Along the way, it will diminish the quality of your life by bits and pieces. It will shorten your breath, color your
teeth, dull your senses, deaden your taste buds, make it much harder to wake
up each morning, alienate your non-smoker friends, and poison your immune system. And it will keep taking your valuable, hard earned money
every day while it does all this. What, seven or eight hundred bucks a year?
Now that you know how much you smoke, calculate how much a year you
have been paying for that privilege. What if you had put all your cigarette
money into a jar, starting on any January 1st in your smoking history. How
much better could you have made that next Christmas for yourself and a
loved one with that money? (Just not smoking is all by itself a gift, if your
loved one is a non-smoker.)
When you smoke, as I have said so many times in this little book already,
you are committing suicide. This is perhaps the most personal act one can
commit. Be certain to make it personal. No longer be casual about it. Its
your life were talking about here. Its quality and length will grow or diminish in direct proportion to what you do right now, today.
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Epilogue
It has now been nearly twenty years since I mark the death of the habit I
started sixteen year before that. I calculate that I smoked approximately one
hundred twenty-five thousand cigarettes over that period of my life. That
works out to roughly a million times I dosed myself with poison. At an average price of a nickel a cigarette, that comes to better than $6,250. The money
was the very least of the waste. I know that my skin would today be in much
better shape than it is, had I not poisoned myself so much, so often during
my formative years. And recently a medical research report was released,
stating that the macro-retina portion of the eye is destroyed by smoking.
(And I thought I needed reading glasses only because I was getting older.)
As Ive already said, I know that today I sleep better, awake far easier, have
better breath and cleaner teeth, have far less body odor, shinier healthier hair,
far more wind, and I could go on and on about the differences in my life.
I also know that I probably could not have been able to do it, had I stayed
with my first wife, who smoked them with me, butt for butt, and who has recently had smoking related tumors removed from her mouth and tongue. I
know that when one is in an intimate relationship with another, their habits
tend to become your habits and vice versa. I was single when I developed
this process, and refused to allow my dates to smoke around me, or in my
house. When I met and began a serious relationship with my current wife, I
gave her six months to end her habit. I know it sounds a bit cold and callous
to say to someone you are telling that you love that if they dont quit smoking, you are going to end the relationship. But as I saw it, and still do, the
pain of ending that relationship would have been nothing compared to the
pain, twenty or thirty years down the line, of hearing the words, the tumor is
malignant and inoperable. I had decided that, if I were going to commit to
another long-term relationship, it would not be with another smoker. To this
day, she has only praise for my decision, and has not smoked now for fifteen
years. Should she find herself alone again for any reason, she would never
get into another relationship with a smoker. They (you) stink!
I have written this book for both profit and charity. I take profit from it and
shall donate a good portion of it to The American Cancer Society, and other
nonprofit, charitable organizations that are dedicated to eradicating this evil
enemy from our society. But my best reward is knowing that perhaps some21
one somewhere, who may not have had the ability or strength, as I did not, to
physically combat tobacco, might find their way out of this insidious trap by
way of this writing.
I hope this has enlightened you to some degree, and even if you do not
choose to begin the process now, let whats been written here roll around
your brain for a few days. Some of it just may begin all by itself. You see,
your body really does not want to be poisoned, and your brain is telling you
that you want to stop. Let them take over. Youll be surprised at the results.
It all starts simply with that little card and pencil, counting your habit. Not too
tough, is it?
*
These photos are autopsy photos of people who have died as a direct result
of lung failure, due to smoking. Although they are now deceased, this is how
their lungs looked while they were still alive.
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HELPFUL LINKS
The following are links to valuable World Wide Web sites that may assist in
quitting smoking. However be warned, most propose that the best way to
quit is cold turkey which you know by now is not promoted in this book.
http://www.ash.org
ASH (Action on Smoking and Health) has tons of current information about
tobacco and tobacco companies, the government, and the law.
ASH is one of the oldest and best-informed anti-tobacco organizations on
the planet. It has been instrumental in many societal changes in tobacco use
behavior, dating back over thirty years.
http://www.PresMark.com/chat.htm
The How to Quit Smoking Without Willpower or Struggle chat board.
Always open.
http://www.PresMark.com/BB.htm
The How to Quit Smoking Without Willpower or Struggle bulletin board.
Always open.
http://www.quitsmokingsupport.com/
One of the original quit smoking sites on the Internet. Lots of features.
http://www.quitsmokingdiaries.com
Formerly, The Quit Smoking Co., many quit smoking products offered,
including How to Quit Smoking Without Willpower or Struggle.
http://www.intelihealth.com/
Johns Hopkins, on smoking and your digestion. Valuable and accurate
medical information every smoker should know.
http://www.thetruth.com
Highly controversial anti-tobacco and anti-tobacco companies site funded by
The American Legacy Foundation, which is in turn funded by the $1.5
billion in partial payment from the tobacco companies against the multibillion dollar settlement. This site is under scrutiny and may be pulled soon.
But it does what it says. It tells the truth.
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29
The widow of David McLean, one of the models for the Marlboro Man commercials, has now
sued Philip Morris, alleging that her husband died from smokingand especially from having to
smoke as many as five packs a day when commercials or print ads were being made. Below is
a copy of the legal complaint filed by the plaintiff:
UNITED STATES DISTRICT COURT
FOR THE EASTERN DISTRICT OF TEXAS
MARSHALL DIVISION
LILO MCLEAN, individually and successor in interest to DAVID MCLEAN, deceased, and
MARK HUTH, individually
Plaintiffs,
vs.
PHILIP MORRIS, INC.; LIGGETT & MYERS, INC.; LIGGETT GROUP, INC.;
BROOKE GROUP, INC.; R.J. REYNOLDS TOBACCO COMPANY; BROWN & WILLIAMSON TOBACCO CORPORATION; THE AMERICAN TOBACCO COMPANY;
B.A.T. INDUSTRIES P.L.C.; LORILLARD TOBACCO COMPANY; THE COUNCIL
FOR TOBACCO RESEARCH-U.S.A., INC.; THE TOBACCO INSTITUTE, INC.
Defendants.
Civil Action 96CV167
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JURISDICTION
3.
This Court has jurisdiction over this action pursuant to 28 U.S.C. Sec. 1332 (diversity
jurisdiction) because the amount in controversy exceeds $50,000, exclusive of interest and
costs, and because Plaintiffs are a citizens of a different state than the Defendants.
VENUE
4.
Venue is proper in this District pursuant to 28 U.S.C. Secs. 1391 and 1392. David
McLean purchased and smoked cigarettes that were manufactured and sold by Defendants in
the Eastern District of Texas. Additionally, Defendants advertised in this District, received substantial compensation and profits from the sales of cigarettes in this District, and made material
omissions and misrepresentations and breached warranties in this District.
PARTIES
A.
Plaintiffs
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Defendants
8.
Defendant Philip Morris Incorporated (hereinafter Philip Morris) is a Virginia corporation having its principle place of business located at 120 Park Avenue, New York, New
York. Defendant Philip Morris manufactures, advertises and sells Marlboro, Philip Morris,
Merit, Cambridge, Benson & Hedges, Virginia Slims, Alpine, Dunhill, English Ovals, Galaxy,
Players, Saratogo and Parliament cigarettes throughout the United States and in Texas.
9.
Defendant Liggett & Myers, Inc., is a Delaware corporation whose principal place of
business is located at Main and Fuller, Durham, North Carolina. Liggett & Myers, Inc., is a
wholly owned subsidiary of Defendant Liggett Group, Inc., a Delaware corporation whose
principal place of business is located at 700 West Main Street, Durham, North Carolina. Defendants Liggett & Myers, Inc., and Liggett Group, Inc., are subsidiaries of Defendant Brook
Group, Ltd., a Delaware corporation, whose principal place of business is located at 300 North
Duke Street, Durham, North Carolina. Defendants Liggett & Myers, Inc., Liggett Group, Inc.,
and Brook Group, Ltd., manufacture, advertise, and sell Chesterfield, Decade, L&M, Pyramid,
Dorado, Eve, Stride, Generic, and Lark cigarettes throughout the United States and Texas.
10.
Defendant R.J. Reynolds Tobacco Company is a New Jersey corporation whose principal place of business is located at Fourth and Main Streets, Winston-Salem, North Carolina.
R.J. Reynolds Tobacco Company manufactures, advertises, and sells Camel, Vantage, Now,
Doral, Winston, Sterling, Magna, More, Century, Bright Rite, and Salem cigarettes throughout
the United States and in Texas.
11.
Defendant Brown & Williamson Tobacco Corporation is a Delaware Corporation
whose principal place of business is located at 1500 Brown & Williamson Tower, Louisville,
Kentucky. Defendants Brown & Williamson Tobacco Corporation manufactures, advertises,
and sells Kool, Barklay, BelAir, Capri, Raleigh, Richland, Laredo, Eli Cutter, and Viceroy cigarettes throughout the United States and Texas.
12.
Defendant The American Tobacco Company, Inc., is a Delaware corporation whose
principal place of business is located at Six Stamford Forum, Stamford, Connecticut. The
American Tobacco Company manufacturers, advertises, and sells Lucky Strike, Pall Mall,
Tareyton, Malibu, American, Montclair, Newport, Misty, Barkely, Iceberg, Silk Cut, Silva
Thins, Sobrana, Bull Durham and Carlton cigarettes throughout the United States and in Texas.
13.
Defendant B.A.T. Industries P.C.L. is a British corporation with its principal place of
business at Windsor House, 50 Victoria Street, London. Through a succession of intermediary
corporations and holding Companies, B.A.T. Industries P.L.C. is the sole shareholder of Brown
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FACTUAL ALLEGATIONS
A. David McLeans Use of Cigarettes
25.
David McLean began smoking cigarettes at the age of twelve and was almost immediately addicted to the nicotine in tobacco. Because of his addiction to nicotine, Mr. McLean
continued smoking cigarettes until he died at age seventy-three.
26.
Due to his addiction to nicotine, David McLean smoked cigarettes everyday. Although
he tried to quit smoking numerous times, his addiction to nicotine prevented him from doing so.
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1.
43.
The Defendants know of the difficulties smokers experience in quitting smoking and of
the tendency of addicted individuals to focus on any rationalization to justify their continued
smoking. The Defendants exploit this weakness and capitalize upon the known addictive mature
of nicotine. Nicotine addiction guarantees a market for cigarettes. The addictive nature of the
nicotine in cigarettes virtually eliminates personal choice in those who become addicted.
44.
By no later than the early 1960s, and perhaps as early as the 1940s, the Tobacco
Companies were fully aware, based on their own scientific research, that nicotine was an addictive substance and that regular cigarette smoking results in nicotine dependence. For example,
an internal Philip Morris report from 1971 describes the difficulties a smoker has in stopping
smoking one they are addicted to nicotine. Even after eight months, quitters were apt to report
having neurotic symptoms, such as feeling depressed, being restless and tense, being illtempered, having a loss of energy, being apt to doze off, etc. They were further troubled by
constipation and weight gains . . . .
45.
An internal report written in 1973 by William J. Dunn, Jr., a senior scientist with Philip
Morris, says the following:
The primary incentive to cigarette smoking is the intermediate salutatory effect of inhaled smoke
upon body function . . . . As with eating and copulating, so it is with smoking. The physiological
effects serve as the primary incentive: all other incentives are secondary . . . Without nicotine,
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2.
57.
On February 25, 1994, David A. Kessler, MD,
Commissioner of the FDA, sent a letter to Scott D. Bailin, Esq., Chairman of the Coalition on
Smoking and Health, asserting: Evidence brought to out attention is accumulating that suggests
that cigarette manufacturers may intend that their products contain nicotine to satisfy an addiction on the part of some of their customers. The possible inference that cigarette vendors intend
cigarettes to achieve drug effects in some smokers is based on mounting evidence we have received that: (1) the nicotine ingredient in cigarettes is a powerfully addictive agent and (2) cigarette vendors control the levels of nicotine that satisfy this addiction.
58.
In response to Kesslers letter, on March 15, 1994, in a letter to The New York Times,
James W. Johnston, Chairman and Chief Executive Officer of R.J. Reynolds, continued to as-
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3.
The Tobacco Companies Manipulate the Level of Nicotine in Cigarettes With the Intent and for the Purpose of Creating and Sustaining Addictions to their Products.
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D. Fraudulent Concealment.
78.
Defendants have fraudulently concealed the existence of the causes of action alleged
below. The Plaintiffs and members of the general public have exercised due diligence to learn of
their legal rights, and despite such diligence, failed to uncover the existence of the violations alleged below until very recently. Defendants affirmatively concealed the existence of the causes
of action alleged below through the following actions, among others:
a.
Testifying falsely under oath before the United States Congress.
b.
Providing false explanations of customers and to governmental entities regarding
the health hazards of tobacco and the addictive qualities of nicotine.
c.
Conducting activities in furtherance of the conspiracy in secret, including clan
destine meetings, using tobacco company attorneys to secure documents that might reveal the
dangers of cigarettes and the addictive nature of nicotine, closing down research projects and
moving research and information facili ties outside the United States.
d.
Requiring employees to keep secret all information about the dangers of cigarette smoking and the addictive nature of nicotine under threats of severe legal consequences.
E.
Tolling Of Applicable Statutes Of Limitation.
79.
Any applicable statutes of limitation have been tolled by Defendants affirmative and
intentional acts of fraudulent concealment, suppression, and denial of the facts as alleged above.
Plaintiffs are informed and believe that such acts of fraudulent concealment included intentionally
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