MARKET ASSESSMENT STUDY FOR

CASHEW & CASHEW BY PRODUCTS

DOMESTIC & EXPORT

Presented to: Mr. Preet Shah

Market Research Proposal

Contents
Introduction
Objectives
Research Methodology
Study Flow and Target Geography
Deliverables
Sampling Plan
Project Timeline
Costs and Payment Terms
Contact Details

Introduction
The Client intends to enter the Cashew Processing Business with a 100MT per month production capacity
plant.

The client has a good understanding of the supply side of the market with one of the suppliers already in
consideration for the

Towards the same the Client

Estimat
Estimate
e
Market
Market
Potential
wants Dexter
to explore the following Potentia
key areas,
of
l of
Cashew
Cashew
Processin
Byg with
product
major
sfocus on
Export
the
&
export
Understa
Domesti
market
nding
c
Distribut
Suggesti
or
ons on
Network/
Machiner
Channel
y
Structure
Procurem

ent
Domestic
& Export
Major
Destinati
ons for
Export
Quality
Cashew
&
Cashew
ByProducts

Objec
tives

which this proposal addresses.

Market Potential - Cashew & Cashew By-Products

Objective

Estimate Market Potential of

Cashew Processing with a major
focus on the export market

Demand Side Assessment

through secondary sources &
Supply Side Assessment through
Primary interactions with traders
and exporters of Cashew
Products

Estimation of Growth including

forecasting for next 3-5 years.
Major locations for exporting
cashew and cashew products
with an estimated market
potential of each

Approach
Secondary
Research

Data
Management
and Analysis

Primary
Interactions
with Various
Stakeholders

We propose a Two Pronged Approach

to carry out the study : Secondary Research about
various research reports & news
reports for estimating market
potential as well as Demand
Assessment amongst consumers.

Stakeholder Survey which will

involve interactions with: Distributors and Retailers of
the Industry
Exporters and Traders of
Cashew & Cashew By
products

Distributor Network/ Channel Structure Domestic & Export

Objective

Understanding distributors/large
Scale traders and retailer network
structure for domestic and export
market
Identifying the various terms on
which the Traders, Exporters &
Retailers would be willing to
associate.

Phase
I

Secondary Study

Phase
II

Qualitative Study

Approach
Towards the study, we propose
the following steps:Phase I
Secondary Research
Phase II
Qualitative Study involving
various stakeholders like: Distributors/Large Scale
Traders
Retailer Interviews
Exporters of Cashew
Products

Understanding Price points, Trade Margins & Benefits

Objective

Approach

Towards the study, we propose the

following steps:-

Understanding the price points

across various products in the
domestic and export market
How are the price points
determined in the export as well
as domestic market

Identify any trends or seasonal

fluctuations in the market

Understanding the Trade Margins,

Trade Benefits as well
Promotional Activities

Phase
I

Secondary Study

Phase
II

Qualitative Study

Phase I
Secondary Research
Phase II
Qualitative Study involving
various stakeholders like: Exporters/Traders
Retailers
Domestic Large Scale
distributors

Research Methodology
The study will be a detailed Qualitative and Quantitative Study
Face to Face in-depth interviews will be conducted with the relevant target
group

The questionnaires will be used as tools for the in-depth interviews and it
will
consist mix of open & Close ended questions

The field team will be completely Dexters own team and no part of the
field
operations will be outsourced

Overall tool design and monitoring will be done by senior team members
of Dexter

tudy Flow & Geographical CoverageThe selected locations for conducting a market
research activity are mentioned below:
Secondary Research Market Intelligence

Conducting Pilot`s

Finalize the Tool & Client Approval

West Coast-Major
trade centres
among those in
Maharashtra,
Kerala Karnataka
, Goa & Gujarat

East Coast-Major
trade centres
among those in
Andhra Pradesh,
Odisha,
TamilNadu, WB

Field Operations

Data Analysis

*Cities has been chosen on having an indicative idea of

Report Writing and Report Submission

being the potential for our product category and shall

be finalized on the detailed discussion with the client

Deliverables
Market Potential of Cashew And Cashew By-products in the Domestic and Export market.
Channel structure with related margin structure as well as trade benefits.
Seasonal trends & fluctuations of demand-supply in the export and domestic market
Identify major suppliers of Cashew Processing Equipment which fit best for capacity
Cues on how to build a reliable channel for export market- Cashew & By-products
* Through Secondary Reports Available and Supply Side Assessment in Primary Interactions

Sampling Plan
Cities/Categorie Manufacture Distributors/Export Dealers/Retaile
s
rs
ers
rs
West Coast*
Location -1
5-10
5
3 to 5
Location -2
5-10
5
East Coast
Location -1
Location -2

3 to 5

5-10
5-10

5
5

Total

25-35

25-35

50-70

Project Timeline
Timeline in Weeks

Activity
Research Tool
Design
Training and Pilot
Study
Data Collection
Data Validation,

Verification & Entry

Analysis
Report &
Presentation

Note: Timeline would began from the date of receipt of

advances

Cost & Payment terms

The costs for conducting the proposed study will be INR 1.88
Lacs/Research Design Cost Includes:-

Research Design & Planning

Investigator Empanelment
Investigator Training
Communication Costs
Supervision Costs
Travel cost
Respondent Incentives
The above cost is exclusive of service tax which shall be
Data Entry & Mgmt. Costs
charged extra as per
Analysis Terms:
Costs
Payment
applicable.
Report Writing Costs
Presentation
Costs
50%
of the total
research costs to be paid in advance, at the time of
Stationery Costs
commissioning
Office
Expenses
of
research.
Remaining 50% of the total research cost to be paid within 7 days of
project

Contact Details
Head Office (Registered Office Address)
1, Sumangal Society, B/h. Memnagar Fire Station, Navrangpura, Ahmedabad
380009

Branch Offices:

DELHI 1st Floor, Plot No 356, Sector-15, Faridabad 121007, Tilak Nagar
HYDERABAD - 1st Floor, Mid-Town Plaza, Road No.1, Banjara Hills, Hyderabad - 500033
RAJKOT - Milapnagar Crossroads, Nr. Atmiya Engg. College, Kalavad Road, Rajkot
360001
JAIPUR - Ashirwad, A-67B, Vijay Path, Tilak Nagar, Jaipur - 302004

Contact Details:
Website: www.dexteronweb.com
Email ID: contact@dexteronweb.com

Contact Persons:-
Vishal Kapoor: 09727747997
:
vishal@dexteronweb.com
Adwait Gore:
09727786162
:
adwait.gore@dexteronweb.com