Career Exploration
Presentation
Enilly Campbell
Mystery Page__Sports Marketing
‘+ Sposts masketing professionals enjoy a wide vasiety
of employment opportunities, incuding positions
with universities, corporations, media outlets,
spotting equipment manntactiers, retailess and
public relations agencies,
PEEEEELEG
‘The sports marketing industry is fast-paced, exciting,
and often hectic. Masketing sepresentatives and
‘event coordinators deal with a never-ending sticam
‘of sequests from sponsors and clients. A quick
‘ind, a personable atitud, and a good deal of
cenesgy ate necessury to keep up with all the wosk.
Skills
‘What are the skills necessary to have a successfl career in sports marketing?
Attention to detaileen
JoB ee
- Z.
Floater-entry level position availble for most college grads (basically you are an
assistant waiting for a position to become vacant.)
Account Coordinator at a Sports Marketing Firm- help to maintain strong
selationships with the firm's corporate clients, in this position you would do a little
bit of everything,
‘Marketing Representative- they do a wide vatiety of tasks, from keeping track of the
athletes who endosse your company’s products, to market esearch.
Public Relations Assistant- in order for a sporting event to be success, it must
receive media attention, which is often generated through public relations.
kedif. LinkedIn Professionals
+ 1,546 job in sports marketing appeared after typing it into LinkedIn.
*+ Fan development coordinator — Atlanta Braves,
* Director of deacon clubResources (if you are interested)
‘What Sports Marketing resources are available?
‘National American Society for Sports Management
Gameface Sports Jobs
‘Sports Management
Sports Business Journal
‘Women Sports Jobs
Interesting facts
*+ The statistic depicts the amount of the total revenue, generated by the
NCAA, that is returned to the Division I conferences and member
institutions from 2010/11 and 2013/14. 193.9 million U.S. dollars
of NCAA revenue was allocated towards the Basketball fund in 2010/11.