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    This document discusses the importance and benefits of marketing dashboards, including increasing marketing effectiveness and feedback. It provides an overview of Salesforce.com as a leading provider of CRM and marketing dashboard solutions. Salesforce dashboards offer real-time tracking of key metrics like ROI, efficiency, and reach across industries. The document also notes some potential disadvantages of dashboards and recommends integrating social media and other third party dashboards.

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    This document discusses the importance and benefits of marketing dashboards, including increasing marketing effectiveness and feedback. It provides an overview of Salesforce.com as a leading provider of CRM and marketing dashboard solutions. Salesforce dashboards offer real-time tracking of key metrics like ROI, efficiency, and reach across industries. The document also notes some potential disadvantages of dashboards and recommends integrating social media and other third party dashboards.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    103 views12 pages

    Dashboards Presentation

    Uploaded by

    api-280311314
    This document discusses the importance and benefits of marketing dashboards, including increasing marketing effectiveness and feedback. It provides an overview of Salesforce.com as a leading provider of CRM and marketing dashboard solutions. Salesforce dashboards offer real-time tracking of key metrics like ROI, efficiency, and reach across industries. The document also notes some potential disadvantages of dashboards and recommends integrating social media and other third party dashboards.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Marketing

    Dashboards
    Jasmine Chipps
    John Hamati
    Alejandra Serrate
    Laura Su

    Market Performance Measurement


    Increasing Importance of Marketing
    Benefits:

    Increase Marketing Effectiveness and Feedback

    Unpopular Campaigns are Short-Lived

    Keep other Departments Informed

    Advancement of Marketing Tools

    Dashboard

    Dashboard Advantages
    Convenient
    Real-Time
    Track Outcomes

    ROI
    Efficiency
    Reach

    Justify Importance

    Dashboard Disadvantages
    Only Seeing a Piece of the Puzzle
    Correlation Does Not Equal
    Causation
    Time to Understand and Set Up
    Continuously Evolving
    Not All of them are User Friendly

    Salesforce.com
    World Leader in CRM and Enterprise Cloud Ecosystem
    Global Offices on all 7 Continents

    27 Countries

    13 Different Products

    Salesforce1 Mobile Reports-Mobile Dashboards

    Customer Centric Outlook

    Industries using Salesforce

    Financial Services
    Healthcare
    Technology
    Communications
    Retail
    Media
    Government
    Manufacturing
    Automotive
    Higher Education
    Nonprofit

    AppDynamics (Salesforce.com at Work)


    Salesforce: integral part of the
    organization

    Sales
    Management
    Marketing

    Utilized by all departments


    At a glance performance metrics

    AppDynamics
    Industry leader for their own
    dashboards
    Displays real time metrics
    Identifies issue quickly
    Customizable

    Recommendations
    Social Media
    Social Metrics
    Partner with Other Dashboards

    TweetDeck
    HootSuite

    QUESTIONS?

    Works Cited
    "CRM and Cloud Computing To Grow Your Business - Salesforce.com." Salesforce.com. N.p., n.d. Web. 16 Oct.
    2014.
    O'Sullivan, Don and Andrew V. Abela. Marketing Performance Measurement Ability and Firm Performance,
    Journal of Marketing, Vol. 71, No. 2 (Apr., 2007), pp. 79-93. Web. 16 Oct. 2014.
    PR, Newswire. "Salesforce.com Introduces Salesforce1 Mobile Reports & Dashboards, Enabling Salesforce1
    Users to Instantly Access, Analyze and Act on Business Data From Anywhere." PR Newswire US 03 July
    2014: Regional Business News. Web. 19 Oct. 2014.
    Radicati, Sara. "E-mail Statistics Report, 2013-2017." (2013): 5. Print.
    "Salesforce Launches Cloud-Based Desk.Com." Channel Insider (2012): 1. Business Source Complete. Web. 19
    Oct. 2014.
    Webster, Frederick E., Alan Malter, and Shankar Ganesan. "The Decline and Dispersion of Marketing
    Competence," MIT Sloan Management Review, Vol. 46 (Summer 2005), pp. 35-43. Web. 19 Oct. 2014.

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