Carling Lager Frustrating Advert (2002)

http://www.youtube.com/watch?v=8LNiUNzDtwA
Shot No
1
2
3

Shot Type
Close up.
Pans left and tilts up
Close up high angle
Long shot

4
5
6
7
8
9
10
11
12

Close up
Close up
Close up
Close up
Close up
Close up
Close up
Close up
Medium shot

13
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15

Medium shot
Medium shot
Medium shot

16
17

Medium shot
Medium shot

18

Medium shot

Description
Man drinking glass of beer.
Woman gestures to show shes fed up
Man looking at woman
Woman annoyed at the mess in the room (dirty plates, beer
cans)
Mans face
Woman leans in to pick up cans knocks one over
Man annoyed
Womans hand picking up can
Man starts licking beer off table
Woman reacting looks confused
Man still licking beer off table
Woman looks like shes had an idea
Womans legs walking across kitchen floor. She is
followed by the man licking up the beer with his tongue.
Rear view of man licking floor
Woman throws beer over windows
Outside view of window from woman neighbours house.
Man appears licking window pane.
Reaction shot of neighbour
Outside view of window from woman neighbours house.
Man still licking window pane.
Reaction shot of woman neighbours husband

Voiceover / Dialogue / Soundtrack

What?
You havent cleaned the flat!
Soundtrack. Song Wild Thing starts playing.

19
20

Neighbour watching man lick window

Kitchen magically transformed from dirty to sparkling
clean
Man licking bath clean
Woman watching him
His tongue licking tap handle clean
Womans eye reacting to man
Mans tongue licking tap opening
Womans mouth reacting to his licking
Man licking bath looks at woman. Raises eyebrows.
Woman tries not to react
Man licking bath looks at woman
Woman pours more lager (presumably down toilet)
Woman walks out of bathroom leaving man licking toilet
Dirty bathroom magically transforms to clean

35
36
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38

Long shot
Long shot wipe
effect
Close up
Close up
Extreme close up
Extreme close up
Extreme close up
Extreme close up
Medium shot
Close up
Medium shot
Medium shot
Long shot
Long shot wipe
effect
Close up
Long shot. Camera
tilts up. His point of
view.
Close up
Medium shot
Medium shot
Close up. Side view.

39

Medium shot

40

Close up

Woman desperately trying to shake a few drops of beer

from the can
Carling beer glass with the word Frustrating written in
the same style as the can label

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34

Man crawls into bedroom. Looks up to see

Woman in underwear with lager can above her
Man. Tongue twitching excitedly.
Woman shaking can on herself
From behind woman. Man watching.
Mans tongue droops. He looks disappointed.

Music stops. Sound of disappointed groan

from the man
Sound of can being shaken and the womans
groans of frustration.