Fundraising Proposal

Andre Collins, Sean Hochberg, & Phil

Mosley

Introduction
- Adoption Discovery
- Vision
- Mission

Purpose
-To have a luggage drive to help orphans move
-Provide some dignity for orphans
-Gather gently used luggage for the
organization Adoption Discovery

Goals
-Our goal is to collect roughly 100 pieces of
gently used luggage
-Set up donation spots at local college
basketball games
-Vanderbilt, Lipscomb, and Belmont

Activities/Events

-Similar to canned food drive-our focus is

luggage drive
-Focus our drive for specific basketball games
on schools campus
-Select 1 home game for each school to collect
luggage

Target Market/Participants
-Targeting college basketball fans

-College aged to adults with luggage and bags

-Volunteers in marketing departments/interns
-Get volunteers from schools other teams

Personnel/Staff
-Will need point person

-UHaul and driver (other truck) to move luggage

-Groups to load luggage *teams could help

Marketing & Promotion Strategy

-Marketing Table at key-note games
Battle of the Boulevard, Cats come to town

- Radio advertising before events

- In-game promotional reads
- Local news reporting at games

Financial Analysis
- Radio ads: $1,000 spots (3x)
- In-game reads: $500 (3x)
- Rented vans for transport: $35 (3x)
- Total fundraising: $4605
- Children helped. countless

Conclusion
Questions?