APPENDIX

Indian retail industry is estimated to be worth over $500 billion (one of the
world's top 5 markets)70% is food and grocery segment -- and 30-40% of the
businesses will be in the online retail space over the next 7 years.
According to industry reports and sources, this market is set to hit 10 billion USD
by 2020, if not earlier, and 50 per cent of that is set to be centered around
Mumbai, Bengaluru, Pune, Hyderabad, Chennai, NCR-Delhi and Kolkata. These
cities account for nearly 60 per cent of the total Internet penetration into the
country.
Competition is catching up faster than fire. The numbers of online food and
grocery retail outlets have increased to 44 so far in September, 2014 from 14 in
2013.

A Survey was conducted among people who are using online medium for buying
groceries. Following are the Insights from the survey:-.
1. Women Constitute 31% of total share of online grocery buyers.

Buyer Percentage

31%
Women
Men
69%

2. Purchase pattern suggests that the bulk of grocery buying is being done by
consumers who are above 24 year of age

Buyer Age profile

25%
31.25%

18 Yrs-24 Yrs
25 Yrs - 35 Yrs
36 Yrs and Above

43.75%

3.

Things bought by men online :- Edible Oils, Rice, Atta, Lentils &Dals,
Soaps & Sanitizers, Snacks, Antiperspirants & Deodorants,Shaving Products,
Ready to Eat, and Biscuits & Cookie
a. Average value of Shopping bag :- Rs 580

4.

Things bought by women online:-Oral Care, Hair Care & Styling,

Bread, Crackers & Bakery, Face Cleansers & Moisturizers, and Feminine
Needs.
a. Average value of Shopping bag :- Rs 552

5. Ordering schedule across the entire day is fairly well spread out,
exceptbetween 12 AM at night and 6 AM in themorning, when ordering is
not very significant.Most orders (30%) have been observed to takeplace
between 6 AM and 12 PM.

6. Peak action is seen on Monday, which then keeps reducing till Friday before
starting to rise again on Saturday and Sunday.

7.

8. Customer Perspective:

9. The E-grocery retailing is plagued with numerous problems as mentioned

below: