07/01/2010 – Persil ECO Power at the Radboud University in Nijmegen with

Stijn de Beer, marketing director at Henkel

Stijn de Beer gave a guest lecture to students of the Radboud University in Nijmegen
about sustainability and branding together with Maarten Schäfer, creative mind for
CoolBrands.

Using the case of Persil Eco Power - a new, 100% biodegradable laundry detergent
about to be launched in the Benelux by Henkel – Stijn presented the challenges the
brand faces to communicate their message efficiently to their target group and
increase their brand awareness to become “top of mind”.

Stijn later invited the students to provide him with feedback and discuss Henkel’s
approach to sustainability.

Radboud University students Maarten Schäfer - CoolBrands