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1.

Age
11 - 15
16 - 20
21 - 25
26 - 30
31 - 35
36 - 40
40 and above
2. Gender
Male

Female

3. How much is your weekly allowance?


P250 and below
P251 - P500
P501 - P750

P751 - P1,000
P1,001 and above
4. What is your current occupation?
Student
Employed
Self-Employed
Unemployed
5. Are you regular coffee drinkers?
Yes
No
6. Do you drink tea often?
Yes
No
7. Do you enjoy drinking smoothies and/or fruit shakes?
Yes
No

8. Are you health conscious?


Not at all
Not so much
Neutral
Somewhat health conscious
Very health conscious
9. Which of these stores are you aware of?
Starbucks
CBTL (Coffee Bean and Tea Leaf)
Tullys Coffee
Figaro
Dunkin Donuts
Chatime
Moonleaf

Serenitea
Jamba Juice

Fuzion Smoothie Cafe


Others
10. How often do you go to any of these stores?
Weekly
Every 2 weeks
Every month
Occasionally
Never
11. Which do you normally go to?
Starbucks

CBTL (Coffee Bean and Tea Leaf)


Tullys Coffee
Figaro
Dunkin Donuts
Chatime
Moonleaf

Serenitea
Jamba Juice

Fuzion Smoothie Cafe

Others
12. Why do you normally go to these shops?
13. How much do you normally spend per visit to any of the shops listed above?
P50 and below
P51 - P100
P101 - P150
P151 - P200
P201 and above
14. What keeps you busy inside a coffee/tea/smoothie shop?
Drinking the beverages
Studying
Meeting

Passing time
Other
15. What factors do you consider when going to a coffee/tea/smoothie shop?
Taste of the products
Freshness of the products
Variety
Price
Ambience
Friendly Atmosphere
Convenience
16. Would you be willing to try out coffee/tea/smoothie beverages that uses healthier alternatives
(sugar substitutes, antioxidants, energy boosters, etc.)?
No
Maybe
Yes

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