1.

In general, are the store layout, design, and visual merchandise techniques consistent with
the exterior of the store and its location?
2. Is the stores ambience consistent with the merchandise presented and the customers
expectations?
3. How do the stores layout, design, and visual merchandising support the following objectives:
(a) implements the retails strategy, (b) builds loyalty, (c) increases sales, (d) controls costs,
and (e) meets legal requirements?
4. To what extend are the stores layout, design, and merchandising techniques flexible?
5. How does the store utilize atmospheric elements such as color, lighting, music, and scent?
Are these uses appropriate given the stores merchandise and target market?
6. Is the stores design environmentally friendly? If yes, please describe. If no, how could it
become more green?
7. Are the fixtures consistent with the merchandise and the overall ambience of the store? Are
they flexible?
8. Evaluate the stores signage. Does it do an effective job of selling merchandise?
9. Does the store layout help draw people through the store?
10. Does the store make creative use of wall space?
11. Ask the store manager how the profitability of space is evaluated (e.g., profit per square foot).
Is there a better approach?
12. What method(s) has the retailer used to organized merchandise? Is this the best way?
Suggest any appropriate changes.
13. Ask the store manager if planograms are used. If so, try to determine what factors are
considered when putting together a planogram.
14. Has the retailer taken advantage of the opportunity to sell merchandise in feature areas?
15. What type of layout does the store use? Is it appropriate for the type of store? Would another
type of layout be better?