Scribd Logo
Upload

Welcome to Scribd!

  • Refining Your Non-Verbal Delivery

    Uploaded by

    api-283592044
    58 views9 pages
    Assess various appeals B--build support with benefit statements C--consider your credibility D--determine how to reach the decision makers. Identify the feature Apply an audience filter. Create a benefit statement.

    Original Description:

    Original Title

    refining your non-verbal delivery

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Assess various appeals B--build support with benefit statements C--consider your credibility D--determine how to reach the decision makers. Identify the feature Apply an audience filter. Create a benefit statement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    58 views9 pages

    Refining Your Non-Verbal Delivery

    Uploaded by

    api-283592044
    Assess various appeals B--build support with benefit statements C--consider your credibility D--determine how to reach the decision makers. Identify the feature Apply an audience filter. Create a benefit statement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    What Will Persuade Your

    Audience?
    Consider The ABCS of persuasion.
    Aassess various appeals
    Bbuild support with benefit statements
    Cconsider your credibility
    Ddetermine how to reach the decision makers.

    What Will Persuade Your Audience?

    Assess Your appeals


    Data driven
    Benchmarking
    Consistency reminders
    Emotional
    Request adjustments

    Build Support
    Benefit

    statements.(WIIFM).

    Identify the feature


    Apply an audience filter.
    Create a benefit statement.

    What Will Persuade Your Audience? Cont..

    Determine how to
    Consider Your Credibility
    (Competence)

    Authority
    Expertise
    Delivery skill
    Character
    Similarity
    Good news
    Attractiveness
    Goodwill

    access decision
    makers

    Consider their needs


    Determine how to reach them
    Create targeted benefit statements.

    Click icon to add picture

    You might also like