: Questionnaire for Customer (For Study purpose only):

I am student of Journalism & mass communication, VNSGU. I am here to study

different Marketing strategy of Sumul Dairy, to know by its advertisement strategy it
reflects impact on consumer behavior to buy product or services and to detail study on
Sumul Dairys social message advertisements. My topic for this research paper is
Marketing strategy of Sumul & Impacts of Its Advertisements

Name : _________________________________________ Contact No: _________________

Area : ________________________ Age : ___________ Occupation : ________________
Monthly Income :

<5000

5000-20000

Does You use Sumul dairy products?:

20000-50000

Yes

>50000

No

How you influence to buy Sumul Dairy products?

News paper ads

Social media

Hoardings

Heard from Friend or relatives

Others_______________

Which other dairys name you know? : ___________________________________________

Which dairys product you preferred to buy? :
Sumul Dairy

Choryasi

Amul

Have you seen any advertisement of Sumul Product?

Raja Dairy
Yes

No

Which Sumul product advt you seen? : ___________________________________________

Which Sumul product you use? : ________________________________________________
Do you like packing and design of Sumul products?

Yes

No

Is sumul dairy advertisement attracting you to buy product?

Yes

No

Is Sumul dairy need to bring celebrity in their advertisements?

Yes

No

Have you seen any Social message related advt of Sumul?

Yes

No

Which social message related Sumul advt you seen? : _____________________________

Rate Sumul Dairy on following parameter:
(3.satisfied

2.Average

1.dissatisfied)
3

Quality
Awareness
Price
Availability
Packaging
Taste
Product Advertisement
Any suggestions/change would you like to give to the company?
______________________________________________________________