QUESTIONNAIRE

Name: ____________________________________________________________
Age:

____________________________________________________________

Occupation: ______________________________________________________
Income:

______________________________________________________

Q 1) What is your Annual income ?

(a) 2-3 lacks
(b) 3-4 lacks
(c) 4-5 lacks
(d) Above 5 lacks
Q 2) Which company comes to your mind when you want to buy a car?
(a) Hyundai
(b) Maruti
(c) Ford
(d) Chevrolet
Q 3) Which car comes to your mind when you think to buy a car?
(a) Ford Figo
(b) Hyundai I-20
(c) Maruti Swift
(d) Chevrolet Beat

Q 4) Is price factor important for you when you buy a car?

(a) Very Important
(b) Important
(c) Moderate
(d) Least Important
Q 5) Does maintenance cost effect your buying decision?
(a) Yes
(b) No
Q 6) Does your decision depends upon the mileage of car?
(a) Yes
(b) No
Q 7) Do you look for brand or comfort when you buy a car?
(a) Brand
(b) Comfort
Q 8) Does durability effect your buying decision?
(a) Yes
(b) No
Q 9) Does availability of spare parts effect your buying decision?
(a) Yes
(b) No

Q 10) If you intended to buy a car on what sources of information you will rely upon?
(a) Friends/Relatives

(b) Dealers suggestions

(c) Advertisement

Q 11) Which of the following features will influence you more while purchasing car?
(a) Colour/Design

(b) Price

(c) Brand name

(d) After sale services

(e) Status symbol

Q 12) Are you satisfied with your car?

(a) Yes
(b) No
Q 13) Would you like to switch over to any other car in future?
(a) Yes
(b) No

Q 14) If yes than what would be the reasons?

(a) Price
(b) Mileage
(c) Just for change

(d) Look or Style

Q 15) Does advertisement of a new car model initiates your buying decision?
(a) Yes

(b) No

Q 16) Which advertisement do you find more influencing?

(a) Ads in TV

(b) Ads in magazines

(c) Ads in newspapers