Questionnaire

Name of the respondent: ____________________________________________________

Gender: ________________________
1. Age group:
a) 16 20
d) 31 35
g) 46 50

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Mobile No___________________________

b) 21 25
e) 36 40
h) 50 above

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c) 26 30
f) 41 45

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2. Total monthly income:

a) 5000 10000
c) 15001 20000
e) 25001 30000

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3. Marital Status:
a) Married
d) Widow

b) Unmarried
e) Widower

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c) Single

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4. Occupation:
a) Government
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b) Business
g) Teacher
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e) Mason
h) Engineer
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h) Doctor
j) Other _____________________

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c) Student
f) Homemaker
i) Lawyer

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b) 10001 15000
d) 20001 25000
f) 30001 and above

5. What form of communication is most effective to you?

a) Advertisement
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b) Pamphlets
c) Hoardings
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d) Cable
e) Transit Advertising
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6. Which newspaper do you subscribe?
a) Times of India
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d) Vijay Karnataka
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e) Indian Express
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b) Deccan Herald
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d) Tarun Bharat
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f) Others __________________

7. Are you aware of SKYZONE Ultimate Gaming Zone?

a) Yes
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b) No
8. From where did you come to know about SKYZONE?
a) News paper
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b) Hoardings
c) Promotional Events
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d) Advertisements
e) Word of mouth
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9. Did you visit the SKYZONE?
a) Yes
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i. If yes, go to question number 10
ii. If no, go to question number 13

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b) No

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10. What is the frequency of your visits?

a) Weekly
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c) Monthly
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e) Once in three months
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b) Fortnightly
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d) Once in two month [ ]

11. Rate the following on the scale of 1 to 5; 1 being Excellent and 5 being Poor.
Attributes
Services offered
Service level
Ambience
Cleanliness
Parking
Games Arcade
Billing
Offers
Product quality
Service quality

Excellent

Good

Moderate

Average

12. What is at your top of mind when you recall the said parameter?
a) Pricing
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b) Discount offers [ ]
c) Exploration [ ]
d) Games
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e) Hygiene
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13. Reason for not visiting the store?
a) Distance to the game zone [ ]
c) Service quality is not good [ ]
e) Not adventurous
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b) Its too expensive

d) Service standards are poor

14. Why do you mostly visit game zone?

a) Satisfaction
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b) Hangout [ ]
d) Cuisines
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e) Others
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c) Entertainment

15. In what occasions do you visit Skyzone?

a) Festivals
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b) Specific Occasions

[ ] c) Others

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16. What type of promotion activities should be undertaken by SKYZONE to make

customer aware about their gaming station?
a) High end advertisement through TV channels
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b) Exhibitions
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c) Brand endorsement through well recognized brand ambassadors
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d) Online marketing
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e) If others, please mention ________________________________________
17. Would you recommend our gaming zone to your friends?
a) Yes
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b) No

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If no, let us know why ________________

Poor