Question 3- What kind of media institution

might distribute your media product and why?

Bauer Media group is an international publishing group, in the UK it reaches over 22

million consumers every week via a range media brands such as heat, Kiss and
Grazia. It creates and curates entertaining media content that audiences can access
wherever and whenever. They often feature celebrity's on their magazines. I have
chosen Bauer to distribute my magazine as it is a widely recognised label which
people often look to for a reliable range of good music magazines eg: Kerrang! These
other music magazines will not hinder the success of my magazines as they are
targeted at another type of audience and genre this will mean that their will not be a
clash in audience as mine is targeted at a mainstream pop audience and Kerrang! Is
targeted at a more niche audience. However Q magazine is typically known for
having the same type of target audience as my magazine. But they do also focus of a
wider range of music genres and my magazine is solely on pop so for those people
who are interested in just pop alone they will be able to rely on my magazine to
deliver that.