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Theory of Product Life Cycle

Raymond Vernon 1966(Quarterly
Journal of Economics)
(International Investment and International Trade in Product Cycle),

(Development Stage)

(Growth Stage)

(Maturity Stage)

(Decline Stage)

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, "(Product Rejuvenation)",
,,
(ex:/...
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B2BB2C

...

1. /
/ 2.
3. 4.
5.
6. Marketing
information
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Linkwithin

HSIA Gary 12:29

+2 Recommend this on Google

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Segmentation
Targeting
Marketing Mix

Positioning
...

KPI (8) NPDP (3) PDMA (15)

(19) (20) (5) (5)

(9) (10) (9) (2)
(8) (6) (10)
(32) (18)
(32) (12) (80)
(11) (13)
(13) (25) (7)
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(Atom)

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(15) (7)

(213) (7) (12)

(4) (3) (7)

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Grand Plastic
Surgery
The leading plastic surgery
clinic in Korea with 4
specialized centers

NPDP
NPDP
Like

NPDP
shared Innovator
School's photo.
April 1 at 6:49pm

http://www.bplan.com.tw/chunfe/ezcatfil
es/bplan//img/2021/

(4600)20
know-how

648 people like NPDP.

Facebook social plugin

GOOGLE+ FOLLOWERS

HSIA Gary

137

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Google Friend Connect

(7)

2015 (19)
2014 (93)
2013 (109)
(9)
(7)
(6)
(8)
(15)
(20)
(29)
(15)
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"Me Too"

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(Survey Method)

(Perceptual Map)?

(Product Concept)?
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PDMA :
?
NPDP

(213)
(80)
(32)
(32)
(25)
(20)
(19)
(18)
PDMA (15)
(15)
(13)
(13)
(12)
(12)
(12)
(11)
(10)
(10)
(10)

HSIA Gary
137

IT

(10)
(7)
(7)
(6)
(6)
(5)
(4)
(4)
(4)
(4)
(4)
NPDP (3)
Stage-Gate (3)

(3)

(3)
(3)
(3)
(2)
PMP (1)
(1)
(1)

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LINKWITHIN

5 4 5 1 1

Picture Window. Blogger .

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