This presentation is a summary of the brand history of Biofert as an innovation entrepreneurship initiative in which I had the chance to participate as the head of the operation.
My father is the scientist behind everything and we succeeded at being the first organic insecticide for domestic usage certified and properly registered at the Brazilian market (ANVISA).
More info about Biofert: erlon@svn.com.br
This presentation is a summary of the brand history of Biofert as an innovation entrepreneurship initiative in which I had the chance to participate as the head of the operation.
My father is the scientist behind everything and we succeeded at being the first organic insecticide for domestic usage certified and properly registered at the Brazilian market (ANVISA).
More info about Biofert: erlon@svn.com.br
This presentation is a summary of the brand history of Biofert as an innovation entrepreneurship initiative in which I had the chance to participate as the head of the operation.
My father is the scientist behind everything and we succeeded at being the first organic insecticide for domestic usage certified and properly registered at the Brazilian market (ANVISA).
More info about Biofert: erlon@svn.com.br
INOVADORA
MU a ac
INNOVATIVE BY NATURE0 equilibrio perfeito entre ciéncia e amor pela natureza
The perfect balance between science and love for nature
mie
Cuidar de plantasornamentais ede ua propria horta domestica sempre
foi um hobby para o professor e doutor Luz Erlon Rodrigues, medic,
pesquisador, séciofundador iretorcientfcoda Biofert
Porém, enquanto consumidor, o cientista sentia-se frustrado por ndo
encontrarprodutosadequadosparanutrcao de suas proprias plantas.
Até que resolveu pesquisar€ desenvolver uma formulacdo completa,
composta de macro e micro nutrientes, para ser usada em plantas
domésticas e equiparada com os melhores estudos_cientfcos
internacionais. Chamou sua invencao de Biofert e publicou um artigo,
referentena revista Arquivos de Biologia e Tecnologia em setembro de
11995, Naquele mesmo ano, entrou no mercado 0 produto que hoje
conhecemos como Biofert Universal.
Tong care of ornamental plntsand of his own domestic garden was
always. a hobby for professor and doctor Elon Rodrigues, a physician,
researcher, as well as the founding partner and scenic director of
Bofert
However, a5 @ consume, the sclentit fl frustrated for not finding
‘adequate products forthe nurtion of his own plants. It was at this
momentthathe deciedtodo research aboutit anddevelopacomplete
formulation, composed of macro and micronutrients, 9 be used in
5, which equated t0 the bes ntematonal scenic
Studies He calles invention Biofert nd publhedan article about it
in theBiology and TechnologyArchives magazine in September 1995 In
that same year, the product nowadays known a5 Bote Universal
enteredthe rhe
siofere