Monforte Dairy

Issue:
Ruth wants to expand the business but she has time and
budget constraints (lacks financial resources)
She has a number of options
Increase business revenue
Ruth wants to do business in term of sustainable agriculture
Artisanal Cheese industry: Western Europe dominated
category
Technological shift to pasteurized cheese, centralize
production
She produces special cheese growing market,
approximately 200-300% growing rate
Interest very low, good for borrowing, even in economic
downturn
Seem to resistant to economies cycle
Local trend, 100-mile diet, healthier food, slow food
movement
Environmentally sensitive products and processes
sustainable agriculture
Regulated product with quotas (cow-milk)
Five

Forces:
Rivalry: not much in the region, low
New entries: low, not everyone can make cheese
Substitutes: depends on taste behavior of people, hard to
substitute
Buyer: power low
Supplier: power low

Internal (VRINE):
Value: customers see it provides benefit
Rare: relatively scarce, patent protection
Inimitable: difficult to copy the taste of cheese
Non-substitutable: hard to substitute
Exploitable: sell of know-how or find partners