How to do it - the tomato rice:

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Slash a 'x' mark on the base of the tomato.

Boil it with a pot water for a minute.
Remove and let it stand in cold water.
The skin that is slashed will curl out and you can peel off the
skin easily.
Puree the tomato.
Wash the rice and add in the tomato puree.
Add water if water level is not enough to cook the rice.
Add 1/2 teaspoon salt (optional).
Cook your rice as normal.

Note:
I used puree of 3 large tomato, which equals to the water required for my
1 1/2 cups of rice.