ASSIGNMENT ON BOOK

REVIEW

BY:-

ABHIYANK SINHA
MBA/15043/13

IT HAPPENED IN
INDIA

BY:-

KISHORE BIYANI

ABOUT THE BOOK

The book is a narration of the experiences

in building the largest retail chain of India in
a span of mere 8-10 years.
Its success brought various international
awards, but more than that it created a
whole new culture in India. A reader would
be tempted to keep reading about the
various innovations, bad or good, that were
undertaken and the thoughts behind them.

ABOUT THE AUTHOR

Kishore Biyaniis anIndian businessman. He is

chief executive officer(CEO) ofFuture Group,
andManaging Directorof Pantaloon Retail.

Biyani's Future Group has over 17 million

square feet of retail space in 90 cities and 60
rural locations. He managed to raise $170
million by taking venture capital arm Future
Ventures public in March 2011.
Biyani is married to Sangita Biyani and they have
2 children and are based in Mumbai. His older
daughter Ashni is a director of Future Ideas,
group's innovation and incubation cell.

SUMMARY

The book projects the ideologies behind setting up a

business from scratch that nobody else dared to dream of.
The book is not just an autobiography of a man to be
idolised but the story of an ordinary man who made
extraordinary things happen.
It dares the younger generation to dream,and courage to
aspire that we can create and change things.
He re- iterated the fact that it is essential to keep business
simple whilst breaking the family mould and conventional
methods of conducting business.
His crucial learning from Made in America was the
necessity to be merchandise-driven, rather than operationsdriven

REVIEW

The book oversimplifies the whole business a bit too

much for the reader to grasp the complexities of the
business environment, that too, in a sector which is
otherwise dominated by the unorganized players.
. It misses that investigative journalistic touch and the
business details. Perhaps if an independent author had
written a book instead of Kishore Biyani himself,
assisted by a writer, he might have done a better job.
Having said that, the book does give glimpses of the
Indian Retail scenario. And even the brief insights are
quite a delight to read.

THANK YOU