PROJECT ARA Google’s new advance thinking Technology changes rapidly with Moore's Law in recent years. Some days ago we chose mobile for talking purpose only but with the time passed by we encountered smartphones 2s our mates. Everything we do we first take a look at our smartphone’s suggestion on it, don’t we? (That's ok if you do don’t need to be shy because no one can say no to it). ‘Smartphones find us path to our destination, remind us our work, remind us our friend's birthday (most important®), Make us always online in social network and also help us escape from boredom. But can we buy smartphones as per our interest or requirement without hampering our budget? Yes we can. Now we can configure our own mobile. Ths is the new thinking of Google named Project Ara Project Ara Google's Project Ara modular smartphones could arrive early next year for as low as $50(% 3000 only), reports Time, “The smartphone is one of the most empowering and intimate objects in our lives. Yet most of us have little say in how the device is made, what it does, and how it looks. And 5 billion of us don't have one. What if you could make thoughtful choices about exactly what your Phone does, and use it as @ creative canvas to tell your own story? Introducing Project Ara. Designed exclusively for 6 billion people.” Source: htto://www.projectara.com/ a oNYes, Yes, Yes this is true, if you want to own a smartphone of your like then here your way -- project ara. Every people don’t get what they want when buying their smartphones in their range, some of them want to play games but don’t need the extra megapixels in the camera but they can’t do it because both the features come together with more price. But now with Google Ara people get what they want exactly. Yes you read write. if you want a gaming smartphone with less camera then you get it with good gaming processor and ram, and if photographic is your choice then you always can get a good camera with less gaming parameters in it and of course if you want both then you have to pay more. The platform will also include a structural frame that holds smartphone modules of the owner's choice, such as a display, keyboard or an extra battery. “Project Ara is the codename for an initiative by Google that aims to develop a free, open hardware platform for creating highly modular smartphones. The platform will include a structural frame that holds smartphone modules of the owner's choice, such as a display, keyboard or an extra battery. It would allow users to swap out malfunctioning modules or ‘upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste. The project wos originally headed by the Advanced Technologies and Projects team within Motorola Mobility while it was a subsidiary of Google. Although Google had sold ‘Motorola to Lenovo, its retaining the project team who will work under the direction of the Android division.” Source: http://en.wikipedia.org/wiki/Project_AraStill you don’t understand the concept then some videos may help Link of the video below: https://wwww.youtube.com/watch2v=0DAW7VW7HOc Google develops Project Ara 'Module Developers Kit’ Source: Deccan Chronicle April 13, 2014: Google has released the Project Ara Module Developers Kit (MOK). It has also scheduled the Ara Developers! Conference for April 15 and April 16, 2014. The MDK comprises of an endoskeleton (endo), along with its modules. The endo Is the structural Jrame that holds all the modules in place, while a module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter or some other customisable hardware unit. This Kit olso includes guidelines for developers for designing Project Ara smartphones, creating valid ‘module dimensions, components and layout for power pads. “The Module Developers Kit (MDK) defines the Ara platform for module developers and provides reference implementations for vorious design features,’ os stated in its reports. The Ara platform consists of an on-device packet-switched data network based on the MIP! UniPro protocol stack, o ‘Flexible power bus, and an elegant industrial design also unites the modules with an endoskeleton. “The Project Ara Module Developers Kit (MDK) v0.10 is a very early version and aims to provide the developer community an opportunity to provide feedback and input. This will also enable the company to ensure that the final MDK - anticipated at the end of 2014 - is elegant, flexible, and complete," said Paul Eremenko, Head, Project Ara. Google has also decided to provide Ara skeletons. Official reports also stated that ths is also packed with three different Ara skeleton sizes namely, mini (a basic unit), medium (o mainstream unit), and jumbo, (a phoblet-style model).” Sou eccan Chronicle