F 2101 Nam M.B.A. DEGREE (SUPPLEMENTARY) EXAMINATION, SEPTEMBER 2011 Second Semester MARKETING MANAGEMENT (2008 and 2009 admissions) ‘Time: Three Hours ‘Maximum : 60 Marks Answer all questions. Each question carries 12 marks. mae 1. A. (i) Explain the scope of marketing. (i) Describe niche marketing. or @ , Explain the term “customer delight”. G8) Describe B.C.G. Mud. (6 +6 = 12 marks) Il, A. @) Why is it necessary to scau marketing enviroment ? — Gi) Explain Marketing Research process. Or B. (i) What are the bases of market ‘segmentation ? Gi) Write short notes on application of AID studies in marketing. . (6+ 6=12 marks) TIL A. @) Explain various product line strategies. Gi) Explain the stages of PLC. Or B. (i) What are the ftmetions of packaging ? i) Tist out the determinants of price of a product. © (6 +6= 12 marks) IV. A. What are the various types of channels ? Elaborate, Or B, Write notes on: @ Personal selling. (2) Sales promotion toole. (6+6=12 marks) V. A. Gi) Ryplain oyber marketing, i) Discuss the ethical aspects of marketing. Or B. Enumerate the different types of rural buyer characteristics with examples. (12 marks)F 2109 Rex. No. Name... M.B.A. DEGREE (REGULAR) EXAMINATION, SEPTEMBER 2011 Second Semester FUNDAMENTALS OF MARKETING (New Scheme—2010 admissions) ‘Time : Three Hours ‘Maximum: 60 Marks Answer all questions. —— Each question carries 12 marks 1. (a) Explain different demand states. How will you manage them ? Cite appropriate examples, Or (>) Write notes on : (i) Target Market, (i) Market targetting. Gi) Consumer markets, (iv) Demarketing. U1. (a) Describe different orientations toward marketplace, Identify eome products/services where more of selling orientation is required. Or th) Wirite notes on Ba (i) Marketing myopia. Gi) Societal Marketing concapt (ii) Production concept. IIL (a) Discuss the effect of globalisation and liheratisation in marketing. Or () Explain marketing mix. Formulate a marketing mix for a product to be introduced to a particular group of target customers. IV. (a) Explain market targeting and positioning with appropriate examples. Or (b) Write notes on : () BCG matrix. Gi) Demand forecasting. V. @)_ Explain marketing communication mix, What are the factore that decide the formulation of a promotion mix? Or (b) Write notes on: (i) Marketing decision support system. (i) Nonprobability sampling methods in marketing research. x 19.= 60 marks)