CHAPTER I

Executive summary

Executive summary

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South

Korea was established in January 1997 after clearance from the Foreign Investment Promotion
Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Nodal, near Delhi, in
1998, with an investment of Rs 500 Corers.
LG Electronics, which is originally a South Korean Company with branch in India,
informed that its sales of GSM mobile phones, color televisions, air conditioners and other
household goods in the Indian market was to the tune of 95 billion rupees ($2.4 billion) in 2007.
LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is
planning a brand new image.
With respect to consumer oriented products of LG brand. there are certain theories narrated
as operant conditioning and projective theory. Based on secondary source certain theoretical
aspects are also included as a part of study. Then after concentration is given to the primary
research. It includes the analysis and results of survey which was focuses on consumers behavior
towards products of LG brand. The survey was conducted with the help of structured
questionnaire. At last conclusion of report, findings and suggestions was given based on study of
secondary source as well as primary research. Target population. The population for this research
study consists of the residence of Indore Sampling unit in this study the sampling unit is
individual consumer Sample size: 100 consumers sampling method. The sample is selected by
using simple random-sampling method. The objective was to find out the market share of LG
products, advantages and disadvantages of LG products from dealers and to find out what
problems they are facing with the
LG products so that problems can be resolved to increase the sale. The study will be helpful
for the standing the factor &which they can consider which selecting any products of LG brand
the various factor included in the study like variant pricing may help them in differencing a better
services. The study will help the company in serving the products of LG brand in a better way as
they would be aware what a LG brand is actually looking domestic customer apart from this the
study will help the company in conducting a consumer or a customer .The current study will be
helpful for the researchers for further research &for the organization in framing marketing
strategies for the coming period

CHAPTER II
Introduction

Conceptual framework

Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting
for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony,
Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the
3

major share of the consumer durables market. Consumer durables market is expected to grow at
10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of choice, as many foreign players are entering in the market
with the increase in income levels, easy availability of finance, increase in consumer awareness,
and introduction of new models, the demand for consumer durables has increased significantly.
Products like washing machines, air conditioners, microwave ovens, color televisions (CTVs) are
no longer considered luxury items. However, there are still very few players in categories like
vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence
of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in
consumer durables sector is 65%. MNC's major target is the growing middle class of India.
MNCs offer superior technology to the Consumers whereas the Indian companies compete on the
basis of firm grasp of the local market, their well-acknowledged brands, and hold over wide
distribution network. However, the penetration level of the consumer durables is still low in
India.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South
Korea was established in January 1997 after clearance from the Foreign Investment Promotion
Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Nodal, near Delhi, in
1998, with an investment of Rs 500 Crores.
LG corporate office is located at Plot no.51, Udyog Vihar, Kasna Road, Greater Noida,
and India. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and
Microwave Ovens.
'Company is setting up a chain of exclusive premium showrooms. LG plans to launch 60
premium Brand Shoppes by the end of the first quarter of this year. At present, LG has a total of
83 LG stores across the country, of which 45 are shops and 38 are exclusive stores. Brand shops
will be placed in the premium segment and the target audience will comprise buyers interested in
premium and high end products.
LG Brand Shoppe goes beyond the concept of a normal exclusive store by having a more
interactive environment and additional lifestyle orientation on display so that the customer can
actually experience the LG products in his or her own home settings.
LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is
planning a brand new image. To attract inspirational and young consumers across India, company
will roll out a new marketing strategy. The exercise will cost the company Rs 360 cores. LG
Electronics India is the fastest growing company in the consumer electronics, home appliances,
and computer peripherals industry today. LG Electronics is continually providing, superior
4

technology products & value for money to more than 50 lakh households in India. LG EIL is
celebrating the 11th anniversary this year.
LG Soft India the innovation wing of LG Electronics in Bangalore is LG Electronics'
largest R&D centre outside Korea. We at LGSI focus on niche technology areas such as mobile
application development, digital video broadcast and biometrics software and support LG
Electronics with our expertise. Motivated by a passion for technology, a strong work culture and
loyalty to the organization, we are determined to see LG become one of the top three brands
globally.
Prominent consumer electronic company, LG Electronics Inc. has said that it expects the
sale of its products in India to up by 15 per cent in 2008. Moon Bum Shin, managing director of
LG Electronics India has said that the company has earmarked 4.8 billion rupees for investment
purpose in India this year. The said money will be used to market as well as manufacture new
products.
LG Electronics, which is originally a South Korean Company with branch in India,
informed that its sales of GSM mobile phones, color televisions, air conditioners and other
household goods in the Indian market was to the tune of 95 billion rupees ($2.4 billion) in 2007.
As per Shin's estimate, the sales in 2008 would be around 110 billion rupees. In order to achieve
its target, Shin said LG Electronics will concentrate on catering to the high-end consumer market
which will help boost sales this year. India churns out six (6) per cent of LG Electronics global
revenues of $42 billion. The Indian branch of LG exports to 40 countries.
"Life's Good" represents LG's determination to provide delightfully smart products that
will make your life good.
The LG Electronics Life's Good signature consists of the LG logo, seal, and the slogan,
"Life's Good" set in Charlotte sans typeface curved around the LG symbol. The curving of the
slogan reinforces LG's personality and uniqueness. The consistent usage of this signature clearly
establishes the unique identity of the company and unifies every division and product from LG
Electronics across the globe.
History of company

The company was originally established in 1958 as Gold Star, producing radios, TVs,
refrigerators, washing machines, and air conditioners.
1958-1969-GoldStar The Electronics Industry Dream
1970-79 Gold Star symbol of The Technology
1980-88:- INTERNATIONALIZATION
1989-94 INOVATION
1995-98 GLOBAL LEADERS LG ELECTRONICS
1999-2003-DIGITAL MANAGEMENT
2004-2006 GREAT PEOPLE GREAT DESIGN
2007-THE PEOPLE COMPANY

The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which
the abbreviation of LG was derived. The current "Life's good" slogan is a acronym. Before the
corporate Name change to LG, household products were sold under the Brand name of Lucky,
while electronic products were sold under the brand name of Gold Star. The Gold Star brand is
still perceived as a discount brand. In 1995, Gold Star was renamed LG Electronics, and acquired
Zenith Electronics of the United States.

Global Operation
LG Electronics is playing an active role in the world market with its assertive global
business policy. As a result, LG Electronics controls 110 local subsidiaries in the world with
around 82,000 executive and employees.
LG Group
1. LG.Philips LCD
2. LG Chemical
3. LG Telecom
4. LG Powercom
Business areas and main products
1. Mobile communications
6

(a) CDMA Handsets,

(b) GSM Handsets,
(c) 3G Handsets,
(d) Cellular Phones
2. Digital appliance
a) Refrigerators,
b) Air Conditioners,
c) Microwave Ovens,
d) Washing Machines,
e) Vacuum Cleaners,
f) Home Net,
g) Compressors for Air Conditioners and Refrigerators
3. Digital display

a) Plasma TVs,
b) LCD TVs,
c) Micro Display Panel TVs,
d) Monitors,
e) PDP Modules,
f) OLED Panels,
g) USB Memory,
h) Flat Panel Computer Monitors

4: Digital media
a) Home Theater Systems,
b) DVD Recorders,
c) Super Multi DVD Rewriters,
d) CDRW,
e) Notebook PCs,
f) Desktop PCs,
g) PDAs,
h) PDA Phones,
7

i) MP3 Players,
j) New Karaoke Systems,
k) Car Infotainment

The LG Electronics Life's Good signature consists of the LG logo, seal, and the slogan,
"Life's Good" set in Charlotte sans typeface curved around the LG symbol. The curving of the
slogan reinforces LG's personality and uniqueness. The consistent usage of this signature clearly
establishes the unique identity of the company and unifies every division and product from LG
Electronics across the globe.

THE SYMBOL
The symbol of LG is the face of future. The letter L and G in a circle symbolizes
world, future, youth, humanity & technology. LG philosophy is based on humanity. It also
represents LGs efforts to keep close relationship with our customers around the world. The
symbol consists of two elements
1. The logo in LG gray
2. The stylized image of human face in the unique LG red color.
Red color represents our friendliness and gives a strong impression of LGs commitment
to deliver the best. The circle symbolizes The Globe. The stylized image of a smiling face in the
symbol conveys Friendliness and Approachability. The one eye on the symbol represents
Goal-oriented, Focused & Confident.
The slogan of LG is Lifes Good. It expresses Brands Value, Promises, Benefits, Personality.
THE PARTNERSHIP

LG Electronics chooses to promote harmony and build constructively on a labormanagement relationship rather than an employee-employer relationship. This illustrates that
management and workers are not in a vertical relationship, but in a horizontal one.

This culture is necessary for LG Electronics as it strives to become one of the world's top
companies. Such a relationship is transformed into a value-creation relationship whereby both
parties endeavor to address mutual problems and create new values together.
STRATEGIC ALLIANCE
LG Electronics is making technical advances and identifying business opportunities
through various associative relationships with some of the world's leading companies.
LG Electronics is striving to become number one in the world by mingling in various business
and technological fields and making strategic alliances with world famous companies. "Strategic
association between corporations," in which companies with different infrastructures cooperate in
the fast-developing 21st century business field, is of key significance in terms of strengthening
the existing industry and creating a new one.
LG Electronics will do its best to create new products and services with an open mind, while
developing new technologies and business fields through various associations with some of the
world's most successful companies. And the number follows many more
In Feb. 2007 LG Electronics and Yahoo formed a strategic alliance. Yahoo mobile services will
be available from LG mobile. This service is targeting 10 million LG mobile phones in over 70
countries. In Mar. 2007 LG Electronics and Google formed a strategic alliance. Both companies
will work together to release, market, and offer LG mobile phones with Google services (search
engine, map, email, and blogs).
LG BRAND IDENTITY
The brand of LG is delightfully smart. LG strives to enhance the customers life and
lifestyle with intelligent features, institutive functionality and exceptional performance.
The brand platform
The LG brand is composed of four basic elements
1. Value
2. Promise
3. Benefits
4. Personality

The Brands core Value that never changes

a. Trust,
b. Innovation,
c. People
d. Passion
The benefits that are consistently delivered to the customer includes
a) Reliable products
b) Simple design
c) Extraordinary Experience
d) Ease of use
Personality describes the human characteristic that are expressed to the customer through
Trustworthy, Considerate Practical, Friendly
The Internal Culture of LG
LG practices four cultures
1. Learning Culture
2. Boundary less Environment
3. A Carrier
4. Growth
According to LG, the Learning Culture continuously helps the employee to learn more and more
to develop the habit of continuous learning.
Boundary less Environment means that there is no difference between the levels of employees.
There is transparency between the work and mutual understanding between all the employees. A
carrier is highly growing in LG and one who is the employee can develop their carrier largely. A
new comer will feel fully comfortable in the company and for a new comer the company is very
helpful in the overall growth of personality. Growth in LG is very high for those who are in the

10

company and for those who want to join in LG. The company is growing with fast innovation and
the BLUE Ocean strategy is one of the examples of growth.
Mission
The mission of LG is to provide the customers with utmost satisfaction through
leadership. The fundamental policy of development is to secure product leadership that the
Customers may have the utmost satisfaction.
Product Leadership
We are focusing on six development areas to become the product leader.
1. New Machine
2. Reliability
3. Conventional Installation
4. Environment Friendly Product
5. Low Noise & Vibration
6. Energy Saving

LITERATURE REVIEW
LG Electronics is making technical advances and identifying business opportunities
through various associative relationships with some of the world's leading companies.
LG Electronics is striving to become number one in the world by Mingling in various
business and technological fields and making strategic alliances with world famous companies.
"Strategic association between corporations," in which companies with different infrastructures
cooperate in the fast-developing 21st century business field, is of key significance in terms of
strengthening the existing industry and creating a new one.

11

RATIONALE OF THE STUDY

The current study will be helpful for the researchers for further research &for the
organization in framing marketing strategies for the coming period
The mission of LG is to provide the customers with utmost satisfaction through
leadership. The fundamental policy of development is to secure product leadership that the
Customers may have the utmost satisfaction.
The rising income levels double-income families and consumer awareness are the main
growth drivers of the industries. Consumer durables major LG Electronics India Pvt. Ltd
(LGEIL) will invest nearly Rs 500 cores in India this year in research and development, brandbuilding and other marketing initiatives.
Growth in LG is very high for those who are in the company and for those who want to
join in LG. The company is growing with fast innovation and the BLUE Ocean strategy is one of
the examples of growth.

OBJECTIVES OF THE STUDY

The objective was to find out the market share of LG products, advantages and
disadvantages of LG products from dealers and to find out what problems they are

facing with the LG products so that problems can be resolved to increase the sale.
The main objective of filed survey during the project was to find out the market share

of the LG and also calculate the display share.

The other objective of research was to identify potential dealers and development of

these dealers. So LG can make for them their direct dealer.

The Objective was to find out that how far the exhibitions are helpful in branding,
To increases the knowledge of consumer durable product of LG.

12

CHAPTER-III
Research Methodology

13

RESEARCH METHDOLOGY
\The Study
This analysis is based on the ORG survey conducted by LG which represent the LG
position of different consumer durables in various states in India. We selected different brand in
different category as per the market share and the demand of product in market. This analysis
represents the LG market position during the period of March 2008. It shows that LG has
captured maximum market share almost in every category. LG have the maximum market in
consumer durable market but LG dominate the almost all the category in consumer durable.
The mission of LG is to provide the customers with utmost satisfaction through
leadership. The fundamental policy of development is to secure product leadership that the
Customers may have the utmost satisfaction. The policy of quality assurance is to provide
customers with utmost satisfaction by supplying zero defects. Launch new technologies in
consumer electronic and home Appliances. Brought in four captains of the Indian cricket team to
endorse its products. LG invested more than US$ 8 million on advertising and marketing in this
sport.

The Design
Research design selected for this project is exploratory Research.

Sampling Detail

14

1. Target population:

The population for this research study consists of the

residence of Indore

2. Sampling unit:

In this study the sampling unit is individual consumer.

3. Sample size:

100 consumers.

4. Sampling method:

The sample is selected by using simple random-sampling

method.

Tools for data collection

a. Primary data:
In grand project report we have to take primary data from Survey method and
structured questionnaire.
b. Secondary Data Collection method:
Secondary data collect through the Reference books and Internet or magnizne

Tools for data analysis

We have to used pie chart and column chart for collection of data according to research of
project. This is very useful diagram to represent data, which are divided into a number of
categories. This diagram consists of a circle of divided into a number of sectors. This is another
way of representing data graphically. As the name implies, it consist of a number of whispered
bar, which originate from a common base line and are equal widths.

15

CHAPTER-IV
Result & discussion

16

Result & Discussion

1. LG should improve its after sale service because its hits badly LGs market share in region.
2. More detailed customaries service is to be provided.
3. The training to in shop demonstration should be given at frequent time interval and feedback
should be considered positively.
4. The company should look into the matter of person hiring for in shop demonstration. A big LG
showroom should have at least 2 such kind of person.
5. LG should try new dealer who have the potential. So they can target more market.
6. As there is a bottle neck competition between Samsung and LG, it is necessary to take measure
steps to overcome the area of downfall in LG with respect to Samsung.
7. The marketing managers should make better relations with dealers and reputation of the
company.
8. Customer considers quality as their first preference, so the company should give more stress on
this.
9. The switching of customer from LG product to other brand is due to the bed after sell service
in shop.
10. The product is well aware and it is on top of mind of customer.
So company should always improve services and update their technology.

17

Result Analysis through Graphs

Q1. Are you aware of the LG brand?

LG brand

Respondent

Yes

87

No

13

Table-1

Aware
100
90
80
70
60
50
40

Aware
87

30
20
10

13

0
Yas

No

Figure1

Interpretation
The above response show that 87% customers are aware of the brand of LG
product and 13% while customers dont know much about brand.

18

Q.2While
products
influences

which
you

Parameter
Price

Respondent
47

Product feature
Brand
Service

16
24
13

purchasing
parameter
most?

LG

Table-2

Purchaing
50
45
40
35
Purchaing

30
25

47

20
15
10

24
16

13

5
0
PRICE PRODUCT FEATUREBRAND

SERVICE

Figure-2

Interpretation
Here in this analysis for consideration of parameter while buying LG products can say
that musts of the customer take the decision taking price is the range parameter
24% prefer to go after brand .16% and 13%respectively see for products and as
parameter.

19

Prefer
Trade fair
Co Shoppe
Showroom
Online

Respondent
18
14
50
18

Q3. From where you prefer buying product?

Table-3

Buying

18

18

Trade fair
14

Co shoppe
Showroom
Online

50

Figure-3

Interpretation
Here as asked about the preference half of buying in terms of place of the respondent have
showed their internet in buying from showroom or 18% each one inter related in purchasing
from. So that trade fair 14% are inter related buying online.

20

Q.4.Which
reason
choice you have option

Prefer
Attractive price
Service
Demoristrations
Offers

Respondent
28
50
10
12

influences mostly your

in last question?

Table-4

Infiuence

12

Attractive price
28

10

Service
Demonstrations
Offors

50

Figure4

Interpretation
Here in this analysis for the consideration of parameter 50% service has a great influence in LG
product and28%customer have to choose to attractive price and left of the customer prefer to
other feature of LG products.

21

Q.5.Which of the following LG products you think is much popular in product

now days?
Popular
Referi grater
LCD
Plasma
Washing machine

Respondent
44
38
8
10

Table-5

Papular

10

Referigrater

LCD
Plasma

44

Washing machine
38

Figure-5

Interpretation
Here as asked about the performance in present refrigerator is famous in the market .because it
prefer44%customer and 38%customer have to prefer LCD and remaining customer prefer to
other products of LG brand.

22

Q.6 Do you prefer the financing scheme while purchase LG product?

Financing scheme
Yes
No

Respondent
86
14

Table-6

Financing scheme
90
80
70
60

Financing scheme
86

50
40
30
20

14

10
0
Yas

No

Figure-6

Interpretation
The above above response show that 86% customers are aware of the
financing scheme of LG product and 14% while customers dont know much
about brand.

23

Competitors
Yes
No

Respondent
84
16

Q.7Do you think so that

marketing and advertising
strategy of LG are good enough in composition to their competitors?

Table-7

Competitors
90
80
70
60
Competitors

50
40

84

30
20
10

16

0
Yas

No

Figure7

Interpretation

The above response show that 84% customers think that marketing and advertising
strategy of LG are good enough in composition to their competitors and 16% while
customers dont know much about that marketing and advertising strategy of LG
products
24

Q 8. Which brand
use mostly?

Brand
Whipool
Samsung
Sony
Philip

Respondent
32
12
40
16

other than LG do

Table-8

Brand

Whipool

16
32

Samsung
Sony
Philips

40

12

Figure8

Interpretation

25

Here as asked about the performance in40% customer prefers Sony and 32%customer prefer
whirlpool or 16% customer Philips according the requirement of customer demand. So it shows
that other than LG most popular brand is Sony.

Q 9.The often sales service of brand LG is satisfaction?

Satisfaction
Yes
No

Respondent
82
18
Table-9

Satisfaction
90
80
70
60
Satisfaction

50
40

82

30
20
10

18

0
Yas

No

Figure-9

Interpretation
From the above response show that 82% of the customer have satisfaction and 18% customer says no.

26

Sales
Ad&marketing strategy
Technological change
Pricing strategy
Other service to customer

Respondent
22
20
42
16

Q10.what change you think that can being jump in the sale of LG products?

Table10

Sales

16

42

Ad & marketing strategy

22

Techenological changes
Pricing strategy

20

Other service to customer

Figure10

Interpretation
Here in this analysis for the consideration of parameter that 42% customer have to want to change
price strategy and22%customer have to suggested advertising and marketing .actually company
have to set a strategy according to the taste of customer.

27

Q11.Are you using any of LG products range?

Using of lag products
YES
NO

Respondent
64
36

Table11

Using of LG product
70
60
50
Using of LG product

40
30

64

20

36

10
0
Yas

No

FIgure11

Interpretation

28

Media
Respondent
The above
Internet
44
that 64%
Newspaper
20
using the range
Magazine
12
products .and
Other
24
say no .the
company have to decide plan according to the target customer .

response shows
customer are
of LG
36% customer
reason is that

12. Which media would you prefer the most for customer?

Table12

Media
50
45
40
35
30
25
20

Media
44

15
10

24

20
12

5
0
Internet

News paper

Magazines

FIgurE12

29

Other

Interpretation
Here as asked about the selection for media, reponse is that most of the (44%) customer are
using internet. After that 24% are using some other media while 20 % are using magazine and
the least no. of customers are using Newspaper for getting the information regarding the brand. It
implies that internet is the most popular medium for information flow.

Factors affecting decision

Every study has certain limitations. In our study, also there were certain limitations, which I
could not able to solve.

Local and efficient manufacturing to reduce cost - To overcome High import duties, LG
manufactures PC monitors and Refrigerators in India at its manufacturing facility at
Noida, Delhi.

The research was conducted in a small area.

Our research work period witness the biggest ups and downs in product sale of different
brands, which affected the perception of the custom

Time factor was also important for us. We had limited time for the research, for which a
full-fledged report was insufficient for me.

The customer filled the questionnaire mostly in careless manner, so it was difficult to
make them hold for time.

We had only found the upper-middle class family to fill up the Questionnaire, but
generally, an average middle class family was required for the study

30

CHAPTER V
Conclusion

31

Conclusion

The study reflects that the use products of LG brand undeniably has increased over the
years in India. Future holds lot of promise for such brand across wider range of markets.
LG brand has ceased to be major differentiator at least in the metros, with almost all
companies offering similar brand. As a result now marketers have to find out some innovative
ways

products of LG brand to differentiate from competitors. Currently Bye one get one free

offers are very effective to attract the consumers towards the products.
We have noted that these kind of promotional scheme tools are useful for short term
increase in sales and to induce first trial. These types of products scheme should be consistent and
changed from time to time depending upon season and competitors schemes.
With the Increasing number of supermarket, the branded packaged goods work as silent sales
person. So in such stores, LG products play a more effective role in stimulating consumers
demands.
One of the very important facts we came to know from this project is that sale of LG
products which contain large quantity and having stagnating because consumer prefer to buy
product of LG brand. It had low cost or say price, and last but important factor i.e. mentality to
purchase just to try first.

32

CHAPTER VI
Implications of the study

Implications of the study

With respect to consumer

33

The study will be helpful for the standing the factor &which they can consider which
selecting any products of LG brand the various factor included in the study like variant pricing
may help them in differencing a better services.

With respect to manufacturing & retailer

The study will help the company in serving the products of LG brand in a better way as
they would be aware what a LG brand is actually looking domestic customer apart from this the
study will help the company in conducting a consumer or a customer .

With respect to researcher

This study will be an ad for the upcoming researcher who with to conducts research for
any products of LG brand. The study the horizon for researcher as three one various factors which
can be studied which border spectrum.

REFERENCE

Kothari C.R. research methodology new age international publication 2004

34

Gooney J.W. &Boehm T.P.cusumar relationship management essential prentice hall of

India private limited new Delhi 2001

Mohamed H.P.& sugadeven a customer relationship a step by step approach vikas

publishing home pry. Ltd. 2002

Kotler ,phlip,marketing managements ,second edition,(new Delhi;

prentice-hall of

india,1999)

Saxena, jain, MARKETING MANAGEMENTS ,second edition(new Delhi the MCgraw

HILL COMPANIES,2007)

Search Engine

www.google.com
Business world
Business today
LG magazine
Economics times News paper
Times of India

Webliography

http://www.oppapers.com/subjects/buyer-behaviour-on-a-productpage1.html

http://www.oppapers.com/essays/Buyer-Behaviour/8372

Annexure
A study of market analysis of LG products in Indore
Dear,

35

Respondent I am Arvind Kumar Patel as a researcher market analysis of LG

products in Indore, would like to ask some questions about your interest
investing in market analysis of LG product, please give unbiased answer of
your own, I assure you to keep these details confidential and will use only for
MRP report
Thanks
Name ..
Address
Age . Sex (M/F)...........
Mobile no ...
Email ID
Choose one answer which best describes your nature and preferences.
Q1. Are you aware of the LG brand?
(A).Yes

(B).No

Q.2While purchasing LG products which parameter influences you most?

(A). Price
(C).Brand

(B).Product feature
(D).Service

Q3. From where you prefer buying products?

(A).Trade fair
(C).Showroom

(B).Co.shoppee
(D).Online

Q.4.which reason influence mostly your choice you have option in last question?
(A).Attractive Price
(C).Demonstrations

(B).Service
(D).Offers

Q.5.Which of the following LG products you think is much popular in product now a days?
(A).Refrigerator
(C).PLASMA

(B).LCD
(D).Washing machine

Q.6Do you prefer the financing scheme while purchase LG product?

36

(A).Yes

(B).No

Q.7do you think so that marketing and advertising strategy of LG are good enough in
composition to their competitors?
(A).Yes

(B).No

Q 8. Which brand other than LG do use mostly?

(A).Whirlpool

(B).Samsung

(C).Sony

(D).Philips

Q 9.the often sales service of brand LG are satisfaction?

(A).Yes

(B).No

Q10.what change you think that can being jump in the sale of LG products?
(A).Ad & marketing strategy

(B).Technological changes

(C).Pricing strategy

(D).Other service to customer

Q11.Assre you using any of LG products range?

(A).Yes

(B).No

12. Which media would you prefer the most for customer?
(A) Internet

(B). Newspaper

(C) Magazines

(D). Other

37