BUYING AND SELLING AT ONE PLACE

Market is understood as the place

where buyer and seller meet and
transact in goods and services.

Types of
market
On the basis of area:- local, national ,international, rural and
urban markets.
On the basis of volume:-wholesale and retail market
On the basis of commodities:-capital market, stock market.
On the basis of transaction:- spot market and future market
on the basis of sex:- male and female

MEANING OF
MARKETING

Marketing is the process of communicating the

value of a product or service to customers, for
the purpose of selling the product or service. It
is a critical business function for attracting
customers.
Marketing can be summed up as consisting of
Sales in a planed way
Creation of customer
Creation of demand and satisfying it.

Nature of
marketing
Consumer oriented
Starts with consumer and ends with the
consumer
Guiding element
System
Exchange process
Goal oriented
Dynamic process

Function of marketing

Function of exchange
Buying or assembling
selling
Function of physical supply
Transportation
Storage of goods
Facilitating function
Financing
Risk taking
Market information

OB JECTIVE OF MARKETING
To create customer for the business
To satisfy the needs of the customer
To determine marketing-mix that will
satisfy the needs of the customers
To generate adequate profits for the
business
To earn goodwill for the business
To raise standard of living of the
people

MANAGEMEN
T

Management defined as the organization and coordination of the activities of

an enterprise in accordance with certain policies and in achievement of
clearly defined objectives

ADMINISTRARIVE LEVEL
EXECUTIVE LEVEL
SUPERVISORY LEVEL

MARKETING MANAGEMENT

Marketing managementis a business

discipline which is focused on the
practical application
ofmarketingtechniques and the
management of a firm's marketing
resources and activities.

NIKESH
VIJAY