Will Carden

2/19/15
Professor Droppers
Event Marketing
Value Proposition Model
Event Name: The Werk Out Music Festival
Traditional USP:
We offer A Small Midwest Music Festival for People of all ages over 18 so they can indulge themselves in an unforgettable
weekend filled with great music
Target Audience

Benefits

General Demographics:
Live Music Fans
Ages 18-35
Midwest
residents

Features provided for

this group:
Yoga Workshops
Art Installations
Variety of BAnds

How they interact with

the event:
They make up the
event, without
attendees there
would be no
festival.

Benefits provided to
this group:
Good music for your
ears
Guided meditation

What they want from

the event:
They want to
have an
unforgettable
weekend filled
with great music
and even better
memories

What this group takes

away from the event
(what they care about
and their memories)
Was the music loud
enough, did they
enjoy the
headliners, were the
porta pottys clean,
how was the food,

Competitors
What other event(s) is a
direct competitor?
Other Music
festivals in the
Midwest:
SummerCamp,
Electric Forest,
DEMF
How are the competitors
interacting w/target
audience?
Making promotional
videos, trying to
persuade people to
believe there festival
is the best
Via Social Media
How do you differentiate
from the competition?
We are a lot smaller
which gives our
festival more
comforting feel. We
are a BYOB event and
dont upcharge
ridiculous prices for
alcohol.

Unique Position
Statement
1-2 words that defines
your event from the
competition.
Band Variety, BYOB

Summation one
sentence
Who do you serve?

2-5 words that

encourage people to
attend (call to action)
Sustainability,
community, free for all

What benefit does your

event provide?
It serves as a stress less
weekend filled with
great times, music and
people

3 Things that would

prevent them from
coming to your event.
Weather
Headliner
Cancellation
Date

What unique single

benefit does your event
provide?
We provide music
throughout the night
into the early morning

We serve the people,

we are normal people
who want to throw an
extraordinary event

was the staff

friendly.
This festival creates
endless happy
memories shared
with friends and
good music

Allow campfires
Music goes all night