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Body 2
Body 2
My respected course instructor Md. Abul Khayer has instructed me to carry on report
which is an important requirement for the course. The problem statement was EMBA
Students' satisfaction of University of Dhaka. I am assigned to find out the level of
satisfaction among the students of EMBA of this university. I am served by proper direction
and theories to conduct a report.
Methodology
The areas of importance in terms of methodology are:
Report Design
This is a descriptive research. Because I know my objective is satisfaction and I want to
know the level of satisfaction.
Limitations
The principle limitation of the report is the time constraints. It requires problem
identification, sample selection, market analysis, data analysis, data evaluation and
interpretation through various numerical and statistical techniques and packages, and finally
presents an understandable report to the audience. Conducting report is very difficult for time
constraints.
Data collection
The primary data source was the principal methodology used for this report. 50
questionnaires were prepared based on demographic factors of respondents (like: age, sex,
department of study) and several factors considered important for satisfaction measurement.
The factors are: class timing, duration and day, (not Friday) teaching procedures, capacity of
teachers, scoring procedures, financial aid, co-operation from office staff, physical
infrastructure (washroom), canteen facilities, cultural affairs, Student counseling security
Utility service, Study room, help from Administration, advising services and career
counseling Service etc.
Secondary resource
I have used the book Research Methodology by William G. Zikmund, websites and
journals.
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Sample Design
The target population was all the EMBA students of the university. But through random
sampling method, I have identified 50 students to observe. I have made the sample size 50 to
have ease in calculation.
Fieldwork
I myself worked to collect the data from students mostly from IB department and few from
other departments
Analysis
The scaling method was Likert scale, 5 point numerical scale and simple category rating
scale. For calculation and graphical representation, MS- EXCEL is used.
Results
My report is to identify the satisfaction condition among the students of EMBA of University.
The satisfaction level based on different parameter is outlined below:
University Itself
The first and the foremost factor is the university itself. They feel happy that they are students
of Dhaka University.
Satisfaction level with University
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Conclusion
Knowledge is nothing without understanding and a good understanding always makes us
satisfied. The satisfaction scenario among the EMBA students of the University is positive,
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which means they are satisfied but much more attention is needed on the factors where they
are still dissatisfied. My report with this decision that overall satisfaction is good and
university can initiate to change the observation recommended in the report. Further study
also can help the university to improve the image of EMBA and increase the proportion of
satisfaction among the students in near future.
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