DiMaurot Nicolette DiMauro Ashley Humphries ve English 1101-0002 04/03/15 ohn sage fle te nentee ‘marketing techniques, inthe belief that it would draw in potential customers. MentosDiMauro2. ‘advertising agency in another country submitted this advertisement to Mentos butit was ‘ejected because ofthe distasteful message it overall portrayed. The creator clearly went ‘over the top in the ad I'm revising thankfully enough Mentos saw itas highly inappropriate and “fat shaming’ (Wad@{GHRY Originally the advertisement was extremely judgmental, ‘overly self-centered and offensive to oversized women. Now after carefully analyzing all ‘the minute details I changed the wording and visuals while keeping the structure the same. Originally, the Mentos advertisement extremely criticized heavyset women or anyone without a petite body figure. tis strongly emphasized that in order to be “beautiful” in our society you have to be skinny ittle to no body fat anda tiny waist. In this advertisement, this generalization is perceived when the skinny girl says, “I love hanging ‘out with you. ll the boys keep looking at me" to the heavyset girl. While she is stating what she feels to be true, she Is holding her up inthe alr lke an inadequate object so aggressively thatthe oer eae Kea strep eshte he lng telling her “friend that she is basically using her to make her own qualities stand out. ‘Mentos then adds the phrase atthe bottom, “selfishness without guilt”. This makes the advertisement more insensitive, emphasizing that this product will allow you to say what _you fel without the consequences of feeling cruel, which isa false advertisement, Another ‘sign of false advertisement inthis image is how the skinny gil is drawn; emphasizing how narrow her waist is whichis incredibly exaggerated, similarly how the fat gel almost looks like a bubble. They made this difference between the two girls so drastic that it makes it ‘seem lke they have nothing in common, when in realty they are more alike then thev DiMauro3 advertisement portrays: The only thing separating them from looking equal inthe eyes of ‘men isa certain percent of body fat, which doesn't define who you are and never wil ‘The creator of this advertisement centered his/her entire idea on the fact that men ‘today sadly focus al their attention on the skinner girisas they find them more attractive and see the heavyset population as something much les and not even acknowledgeable. ‘This representation has absolutely nothing to do withthe product being presented. The ‘only way this image could have anything to do with the producti if they are representing the heavyset girl as a Mento because of her shape and all the guys are looking at her ‘because ofthe product not hecause of how beautiful she is or isn't That idea is so far {etched and stil distasteful but the only way see a possible connection. Publishing this advertisement could have had negative reactions and lead to the younger generation seeing ‘this on television or even on paper and thinking it's socially expectable to treat others this ‘way. Younger children tend to believe everything they see and hear tobe true no matter If itis accurate, That alone could of caused a ripple effect and little girls and boy would think its okay to treat others that way. The slogan for Mentos is “stay fresh” and this graphic designer decided to make a play on words. The humor the advertisement expanded on was the word fresh as it can mean either nasty or refreshing The fresh sense of humor is easy tse ielsnnantbtt sacs Reere H feel as an accessory forthe petit girl to carry around. When deciding how to advertise a particular piece of merchandise, you have to think ofall the possiblities and which one will bring the best outof your product. Creatinga desire isa strong marketing technique and the original message jst didn’t make you feel a need to encourage this behavior instead it ‘made you feel bad forthe overweight girl, which is poor advertisement. Another quality ofDiMauros. sce avertsingmitode i repettonRepeton an np persuade our aulece «jimi arresting cot i positive way, it will raise the changes in more costumers wanting to purchase the product. 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In the main ‘caption, the one girl is now saying, “I ove hanging out with you. We bring out the best in. ‘each other.” My purpose in doing tis was to eliminate boys’ opinion and make it more about friendship. took out the Mentos single pack and changed it to Mentos sharing pack ‘to underline how this anti-advertisement isnt singular or selfish. also changed the phrase Under thatto, “selflessness without regret” because | wanted to keep it along the same line 2 the origina advertisement butt needed an opposite message. Nobody would want to live with guilt so tis new message is showing you potentially how great it fels to ‘encourage other and in return have the same done to you. Being selfless Isa quality ‘everyone should portray and creating images that emphasize that could cause others to follow in those footsteps and act out that character trait. Ideally, wanted this ‘advertisement tobe up iting and encouraging, Friends aren't thereto point out your flaws ‘and this improved advertisement | created shows that Lastly, I changed the words on the bottom lf from Mentos surprising to Mentos eiendship. It shouldn'tbe surprising to ‘anyone that your friend is truly there for you, tobe a postive influence that brightens your day and you should do the same for him/her in return. For this advertisement, think displ 1giton isles where the product tslf'is located will help draw in buyers and also ‘showing this new edited picture atthe end ofa Mentos commercial will eally get theDiMauros. sgt tomy aud bese son mating bas beeme aha sues ey for cot arertsamet meson ahve, ny te pn so dete ht ingens whe sme ying tera“ lvehangg wth oA ye ep king se The mesg wou ve change alo woul nese cag te sayngat te btm fom “thet ult prd fan. ys okt ever ged snowed thi pres een hey on’ ir arate bah etsy ht en 1 dont even nd overweight abe pty nef pace Tats astray tat OX emediot nour soe and nets hangs. Th ony reson ow tough th ee Ss a ee a eee Inno. ond prlen with he rig Menor street an sh the Mens edges waver poled eases onan Wg ssf ny you shld hve en wheat hae tine angen sting ards an overceh The hiorbr on commece i advertisements are normally humorous and amusing but this on was just over the top and hhad a negative feeling when you looked at the Image and read the words that went along with it Their original product was inno way, shape or form a good idea in how to persuadeDiMauro? the audience to want to buy and enjoy the product. However, now I truly thinkitis a much better product just because of the message that goes along with i.e will eapture the views: nd potential buyers attention while atthe same time being positive and uplifting, promoting long lasting freshness, anda long lasting friendship, ‘Wade, Lisa. "Sociological Images.” Sociological Images RSS. Np. nd. Web. 06 Sept. 2010. “Welcome to Mentos.” Mentos. Nip nd. Web. 08 Apr. 2015.Nicolette! tT lwe His! 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