Scribd Logo
Upload

Welcome to Scribd!

  • Businesstobusinessmarketing PPT 120914091756 Phpapp01

    Uploaded by

    ArjunKulkarni
    6 views6 pages
    B2B (business-to-business) markets involve the sale of products or services by one business to another for commercial use, as opposed to consumer markets which involve sales to individual consumers. Key differences between B2B and consumer markets include B2B markets having fewer, geographically concentrated buyers who require customized, technically complex products and place high importance on timely service availability. Purchasing decisions in B2B markets are more performance and rationally based through involvement of various functional areas within both buying and selling organizations, compared to decisions in consumer markets which are more influenced by psychological and social factors.

    Original Description:

    B2B ppt

    Original Title

    Businesstobusinessmarketing Ppt 120914091756 Phpapp01

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    B2B (business-to-business) markets involve the sale of products or services by one business to another for commercial use, as opposed to consumer markets which involve sales to individual consumers. Key differences between B2B and consumer markets include B2B markets having fewer, geographically concentrated buyers who require customized, technically complex products and place high importance on timely service availability. Purchasing decisions in B2B markets are more performance and rationally based through involvement of various functional areas within both buying and selling organizations, compared to decisions in consumer markets which are more influenced by psychological and social factors.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views6 pages

    Businesstobusinessmarketing PPT 120914091756 Phpapp01

    Uploaded by

    ArjunKulkarni
    B2B (business-to-business) markets involve the sale of products or services by one business to another for commercial use, as opposed to consumer markets which involve sales to individual consumers. Key differences between B2B and consumer markets include B2B markets having fewer, geographically concentrated buyers who require customized, technically complex products and place high importance on timely service availability. Purchasing decisions in B2B markets are more performance and rationally based through involvement of various functional areas within both buying and selling organizations, compared to decisions in consumer markets which are more influenced by psychological and social factors.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Group 10.

    Introduction to B2B Market

    Definition:Business Marketing is the practice of individuals, or organizations, including


    commercial businesses, governments and institutions, facilitating the sale of their
    products or services to other companies or organizations that in turn resell them,
    use them as components in products or services they offer, or use them to support
    their operations

    Areas of Difference

    B2B Market

    Consumer Market

    Market Characteristics

    Geographically Concentrated

    Geographically Disbursed

    Relatively Fewer Buyer

    Mass Market

    Technical Complex

    Standardize

    Product Characteristic

    Customized

    Service Characteristic

    Service , timely Availability


    extremely Important

    Somewhat Important

    Buying Behavior

    Involvement of Various functional


    area from both the ends

    Involvement of family members

    Purchase Decisions are performance


    based and rational

    Purchase decisions are mostly based


    on Physiological
    /social/psychological needs

    Technical Expertise

    Relatively less technical expertise is


    required

    Stable Interpersonal relationship

    Non- Personal relationship

    Manufacturer

    Company Sales
    Force

    Representative
    Agency

    Distribution Dealer

    Customer

    Customer

    Customer

    You might also like