Tour Guiding As a Profession

and its Principles and

Techniques

The Tourism Industry

Composite of industries and entities, both
public and private
Involved in the planning, development,
marketing, sales & promotion, evaluation
of destinations, products and services
Caters to the needs of travelers, both
foreign and domestic

Government Sector
Department of Tourism
Phil. Convention & Visitors Corp. (PCVC)
marketing arm
Phil. Tourism Authority (PTA)
implementing arm
Local Government Units (LGUs)
Other National Govt. Units (NGUs)

Private Sector
Transportation companies land, sea, air
& rail (others like calesa in included)
Hostelry industry accommodation
establishments
Entertainment industry
Travel trade tour operator, tour guides
Other private sector entities

Tour Guide
An individual, who, either as an employee
or affiliate of a duly licensed travel & tour
agency, GUIDE tourist, both foreign and
domestic, for a fee, commission or any
lawful form of remuneration.

As a profession

Must be Filipino citizen;

At least 2nd year college;
Pass the qualifying interview by DOT;
Must undergo and pass a DOT-sponsored
seminar;
LGU licensed;
DOT accredited.

Kinds of Tour Guides

Free Lance not permanently connencted
with any travel agency and paid per trip.
Staff Guide permanently connected with
a travel agency, receives monthly salary.

Types of Tour Guides

Local guide a person competent enough to
guide in a certain locality or area.
Escort person who accompanies a group of
tourists from the point of origin to the destination,
and back to the origin. Usually handles groups
check in and check out.
Specialist person who specializes in a certain
field such as botany, architecture, etc.
Linguist person who speaks fluently two or
more foreign languages.

Qualities of an effective tour Guide

Love of country
Pleasing personality
Must have a genuine interest in people
Resourcefulness
Trustworthy
Tactfulness
Good sense of leadership
Good communication skills

Good health
Punctual
Responsible, sensible and dedicated
Confident
Good sense of humor
Analytical mindset ( above-normal
perception)

Tour Guiding Techniques

Pre tour:
Study your tour assignment
Be aware of the composition of the group
Review itinerary
Be reminded of cash advances, vouchers
needed
Know your vehicle to be used, plate number
and name of driver or coordinator.

On Tour
Be punctual
Make sure you have complete name of
guests, cash advances and tour vouchers
Check your transport amenities
Meet and greet the group
Discuss itinerary and check other
concerns

 Deliver commentaries
Announce inclusions of the tour and what
to expect
End your day/tour by thanking the guests
Announce the next days itinerary/program
and give instructions

Post Tour
Gather all collected vouchers
Prepare tour guides report
Submit tour report to immediately after the
tour
Accomplish financial report with receipts,
vouchers and other assignments
Liquidate ( if necessary)

Tour Guide is expected to be

Ambassador
Front liner in the tourism industry
Watchdog of the tour operator
Go-between or link between various suppliers
and the tour operator/guest
Lecturer of the clients/guests/tourists
Timekeeper
Shepherd looks after the well-being of the
flock, makes sure that the flock moves in unison
from one place to another without losing a single
sheep.

It is therefore
One of the most attractive jobs in the
travel industry
Requires a lot of values and ethics
Represents the country and the people
Good paying job
Flexible time but no time limit

 Service oriented
Physically demanding
Gives a better understanding of the
different cultures
Helps develop a well-rounded personality
Not an 8-5 job.

The End
Thank You