CSR in todays context

CSR SHOULD COVER EMPLOYEES, HIGHER MANAGEMENT,

- Donation, campaigns
- environment
Increased ability to attract and retain employees Walt Disney
- Sense of pride, purpose and fulfilment from work
- Retention levels higher
- Free opportunity to employees to attend movie premiers
- Free tickets to a million people in exchange for a day of volunteering.
Increased sales and customer loyalty
UNIQLO
Kasper Nielson says that
Peoples willingness to buy, invest and
60% company
40% product
Procurement of raw materials from rural villages
Enhanced brand image & reputation
GOOGLE
- Diversity of employees
- More business oppor
- Increased ability to attract capital and partners
- image of sustainable long term business to the community
Conclusion
Based on utilitarianism alright for companies to use CSR
WHY it maximises happiness or pleasure throughout the society
Its nothing wrong for their reputation
But if a company only uses CSR to boost brand image, its only social marketing.
Why it was so important for a company to work in brand reputation, failure to do
so will cause public to look down on them for failure to engage.

P&G, Honda Motor 9/11

They did a lot of CSR activities but just failed to inform the public of it.
What are the consequences of not engaging in brand reputation?