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Josh Sebak

UWRT 1102-092
Debra Dagher
February 9, 2015
Exercise 1.4: Research Proposal 1st Draft
1. Inquiry Question
What is the relationship between Red Bulls marketing strategy
and their market share?
2. Primary Purpose
The primary purpose of my essay is to explore. Red Bull is an
outstanding company in terms of marketing and their ability to
compete in their industry. I want to learn more about their
marketing strategy, how it works, and why it is so successful. I
also want to know more about the products that they offer. I
know that Red Bull has recently started a video segment called
Red Bull Media House. I want to learn more about its purpose and
how it affects their marketing strategy. Red Bull has dominated
the energy drink industry since the beginning and I am very
excited to learn more about the company and its strategies.

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