Brazil Market SWOT

Strengths:
Positive economic conditions in the recent years.
Increased consumption power by C/D class.
Low risk country (ranked as 3rd most attractive country for foreign
investment).
Adaptability, creativity and flexibility.
Weaknesses:
Empire of laws / Heavy Bureaucracy Enormous public spending.
Corruption incentive due to tax & legal system.
Regional inequalities.
Structural barriers to growth.
Opportunities:
Economic development forcing reforms.
FIFA World Cup in 2014, Olympic Games in 2016 and Pre Salt development
(Brazil as the 6th world major oil reserve) will ramp investments in infrastructure.
World player ambitions demand open economy.
Brazil will be the China (GDP growth velocity) of the next decade (2010-20),
becoming the #5 worlds economy.
Threats:
Possible Global Recessions.
Low pace of reforms bottlenecks economic growth.
China dependency.

he objectives of a SWOT analysis are to build on your strengths and minimize your weaknesses. This sample SWOT
analysis for the Apparel, Piece Goods and Notions in Brazil can provide a competitive advantage.
Strengths
-government provides monetary assistance
-barriers of market entry
-high profits
-experienced management
-reduced labor costs
-existing distribution networks
Weaknesses

-too many taxes

-high loan rates
-low profitability
-no brands
-low productivity
-small business
Opportunities
-new products and services
-venture capital
-growing economy
Threats
-high competition
Raw data analyzed for our reports is sourced from an array of the nation's government and private sources. In total, we
cover over a billion sourced data points from more than 100 million business operations. All data are free. This is a
sample SWOT analysis. Data points for this report: 412.