XYZ bank has been spear heading a campaign to increase savings and current bank

account across the country. You are the Marketing officer in regional office of
Jabalpur Region and the following is your rank in the MIS. Please discuss how you
would interpret this MIS to plan your marketing strategy to increase your CASA
portfolio by 31st March 2014?
For the week 14 Feb 2014 and 20 Feb 2014

Last
week
Rank

This
week
Rank

Opened
between
14.02.09 &
20.02.09

Opened
between
02.04.13 &
20.02.14

Cumulative
Average per
day

2584

128749

11.91

45000
15800
0

10

3434

94632

11.88

18

11

2762

157743

9.59

2107

75526

9.30

4027

137640

9.06

Azamgarh

58000
13500
0
17300
0

13

2788

157446

8.65

Madurai

70000

13

2411

94367

7.80

Raipur

16

1487

54350

7.39

Ghazipur

14

15

1981

96927

7.24

10

Jabalpur

49000
12500
0
10000
0

10

1826

76359

7.19

Cumulative
Rank

Region

Target

Varanasi

10700
0

Salem

3
4

Jaunpur
Coimbator
e

Guwahati

The rank for the week 21st Feb 2014 till 27th Feb 2014

Cumulative
Rank

Region

Last week
Rank

This
week
Rank

Opened
between
21.02.14&
27.02.14

This
week
Average
per day

Opened
between
02.04.13 &
27.02.14

Cumulative
Average per
day

Salem

5501

28.65

100133

12.23

Varanasi

2856

13.60

131605

11.94

Jaunpur

11

11

2416

7.43

160159

9.54

Coimbatore

2236

12.02

77762

9.36

Guwahati

3307

9.50

140947

9.07

Azamgarh

13

13

2296

6.47

159742

8.60

Madurai

3790

13.16

98157

7.91

Raipur

15

847

6.05

55197

7.36

Ghazipur

15

2370

8.94

99297

7.27

10

Jabalpur

10

2017

8.20

78376

7.21

For the week 28th Feb 2014 till March 6th 2014

Cumulative
Rank

Region

Last
week
Rank

This
week
Rank

Opened
between
28.02.14 &
06.03.14

This week
Average per
day

Opened
between
02.04.13 &
06.03.14

Cumulative
Average per
day

Salem

4770

24.84

104903

12.49

Varanasi

2381

9.45

133986

11.89

11

3289

8.43

163448

9.52

Jaunpur
Coimbator
e

2029

10.91

79791

9.39

Guwahati

4298

12.35

145245

9.14

Azamgarh

13

15

2766

6.49

162508

8.56

Madurai

3270

11.35

101427

7.98

Raipur

15

17

1001

5.96

56198

7.33

Ghazipur

13

2306

7.25

101603

7.27

10

Rewa

3311

10.61

102099

7.26

11

Jabalpur

10

2026

8.24

80402

7.23