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helpdesk-pew@smeda.org.pk
June, 2006
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various sources and
is based on certain assumptions. Although, due care and diligence has been taken to
compile this document, the contained information may vary due to any change in any of
the concerned factors, and the actual results may differ substantially from the presented
information. SMEDA does not assume any liability for any financial or other loss
resulting from this memorandum in consequence of undertaking this activity. Therefore,
the content of this memorandum should not be relied upon for making any decision,
investment or otherwise. The prospective user of this memorandum is encouraged to
carry out his/her own due diligence and gather any information he/she considers
necessary for making an informed decision.
The content of the information memorandum does not bind SMEDA in any legal or other
form.
DOCUMENT CONTROL
Document No.
PREF-04
Revision
Prepared by
SMEDA-Punjab
Approved by
GM Punjab
Revision Date
June 2006
Issued by
Library Officer
1
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
INTRODUCTION
1
1. 1
Commercial Embroidery
Commercial embroidery is a new business introduced in Pakistan a few years ago. There
is a lot of potential in this business because of less number of factories in the market and
an increasing demand of embroidery in local as well as international market. Industrial
embroidery machines (multi head machines) of different makes & origins (Japanese,
Chinese and Korean) are used for embroidery.
1. 2
Opportunity Rationale
The trend of usage of embroidery on garments of all sorts is on a rise since last few years.
Initially, the embroidery work was used to be done on export garments as per foreign
customer's requirements. However, with the passage of time the trend has changed and
local market of ladies suits has also emerged as a main customer of embroidery work.
Also, the cotton fabric of ladies suits, which is exported to middle east market, is
embroided before being exported. Apart from these, the embroidery work is also done on
bed sheets, table cloths, and sofa covers, badges etc. Almost 70% of the potential
embroidery business exists with the local market while the remaining 30% is done for
foreign market. So there is a potential for new people to come into the business of
commercial embroidery.
1. 3
Project Brief
The proposed project is designed as a small-scale commercial embroidery unit. This unit
will be capable of providing its services to local garments and fabric manufacturers as
well as to those garment manufacturers who are dealing in export and require embroidery
work on their garments. This sort of project is quite flexible in a way that there is no
processing of raw materials required and each machine is independent in its working. The
project can be started even with a single machine. However keeping in view the potential
and industry norms, the project will be more feasible and economical with two
embroidery machines.
1. 4
Proposed Capacity
Receipt of
Fabric
1
Designing
& Tracing
Loading on
Machine
Embroidery
Threading
Packing &
Dispatch
This is an average production rate of a machine having 20 heads.20% Time wastage allowance is included
2
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
Textile industry is the largest sector of Pakistan economy. It plays a major role in
strengthening the economy and also contributing a lion share in earning of much
needed foreign exchange for national exchequer.
From 2005, there are no quota restrictions for textile products exporting countries like
Pakistan. Considering the importance of textile sector, Government of Pakistan
constituted a Committee which carried out a study and finalized a report Textile
Vision 2005 on the existing setup of textile sector, its problems and has given
recommendations on future of textile sector. The basic objective of Textile Vision
2005 is to prepare the Pakistani Textile Sector to face the challenges of post quota
free era. In this report, the importance of value added products is stressed, and it is
predicted that value-added products will earn the highest unit value for the country
unlike primary products i.e. cotton and cotton yarn.
According to Textile Commissioners Organization (TCO) there are about 600
Textile Processing Units, of which only 30 units are from the integrated mill sector,
while the rest of the companies are a independent commercial dyeing and finishing
units. Out of these 600 processing units, 394 units are woven fabrics processing units
while remaining portion can be further subdivided into knitted fabric and yarn
processing units.
There is an installed capacity of about 350 million pcs year of knitwear. The sector is
not only catering for domestic demand, but also has enormous export potential. The
knitwear industry is almost totally export oriented and highly value added. The
products made in Pakisan include T-shirts, jogging suits, jerseys, sport shirts, children
wear, gloves tracksuits, sweaters and socks etc. the bulk of knitwear garments are
mainly exported to developed countries like USA, Germany, UK, Canada, France etc.
About 15% of the total output is consumed domestically.
3 MARKETING
World imports of embroidered fancy fabric is growing at almost 10% a year, and it
has reached a figure of more than US$ 537 million by the end of fiscal year
2004.USA is the largest importer of embroidered fabric with annual imports of US$
129 Million in the year 2004. While, France, United Kingdom and Italy follow the
lead.
3
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
3. 2
Table 5-1:
Country
USA
France
United Kingdom
Italy
Hong Kong
Germany
Spain
Mexico
Japan
Figures Includes Embroidery without visible ground (code 581010), Cotton (Code 581091, Man made
Fibers (Code 581092) & other Textile material (Code 581099).
Year
2003
2004
1.18
3.47
Pakistans import for embroidered products has remained nominal over the years. On of
the major reason is its excellence in hand embroidery. People have preferred hand
embroidered products over the machine embroidered products. And now with the passage
of time, as the trend is changing, Pakistan is also developing its home industry for
machine embroidery. So it is expected that the imports will remain nominal as home
industry is expected to grow at a faster rate due to cheap and easy availability of raw
material and man power.
PC TAS -2004
Source: Trade Analysis System, 2004, Figures Includes Embroidery without visible ground (code
581010), Cotton (Code 581091, Man made Fibers (Code 581092) & other Textile material (Code
581099).
3
4
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
4 RAW Material
Embroidery is the process of sewing a design onto a garment. With recent advancements
in technology embroidery machines have become computerized and software has been
developed to assist in the day to day operation of embroidery machines. This means that
designs and set up costs can be low and the machines can run quicker with any number of
colors being applied in a single operation.
Designs are converted in to digital format known as digitizing and once this has been
done can be used over and over again. These designs are individually stored on to
computer disks, which are place in to the embroidery machine every time a design is
required. This reduces the set-up times required and also means that you no longer
require large volumes to make it cost effective.
Main raw material required is thread and sequence which is readily available. Following
is the details of raw material required for embroidery fabric:
5
5. 1
According to the estimates given by industry and the machine sellers, there are about
1000 embroidery machines working in the Pakistan.
5. 2
Embroidery Hubs
Most of the embroidery factories are located in Karachi, Lahore, Faisalabad and Sialkot.
A few factories are also located in Hyderabad, Multan, and Rawalpindi.
5. 3
Embroidery Products
5
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
5.4.1
Local Market
Export/Foreign Market
About 30% of the embroidered products are exported to different countries. These
products include T-shirts, caps, badges, logos, women suits, etc.
5. 5
Target Customers
6
6. 1
MACHINERY DETAILS
Machines Required
A commercial embroidery unit can be started by using any number of machines but a
combination of two machines (20 heads each) will be more economical and viable to start
the project.
6. 2
Embroidery machines of different makes and origins are available in the market. The
prices of machines depend on make, origin and the number of heads & colors of machine.
The machines available in the market are
Tajima
Barudan
SWF
Eagle Wheel
Diamond
(Japanese)
(Japanese)
(Korean)
(Chinese)
(Chinese)
The Japanese & Korean machines are more expensive, while Chinese machines are
comparatively cheaper. However, the quality of work is almost the same butThe viability
of this project has been developed on the basis of Japanese machinery (Barudan).
6
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
6. 3
Technical Details
5,616,0004
20
1.5
3 Phase
Production
48,000
960,000
Other Equipment
Other Equipment
Item
Required
1
1
2
1
Computer
Printer
Air conditioner
Designing Software
Electrical Appliances
Total
30,000
20,000
50,000
10,000
10,000
Rs. 120,000
7
PREF-0/Junel 2006/REV 2
Cost
Pre-Feasibility Study
7
7. 1
. RAW MATERIAL
Raw Material Requirement
Rs. 80
Rs. 39
Rs. 435
Rs. 80
Utilities Requirement
Electricity
Telephone
Fax
8
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
9
9. 1
Human Resources
Human Resource Requirement
For a unit of 2 embroidery machines the human resource requirement is given in the
Table 6-1
Table 91 Human Resource Requirement
Positions
5
9. 2
Required
Monthly Salary
Annual Salary
240,000
72,000
120,000
78,000
78,000
108,000
Chief Executive
Designer/Tracer
Office Asstt./Comp Operator
Admin Officer
Supervisor
Machine Operator6
1
1
1
1
2
20,000
6,000
10,000
6,500
6,500
4,500
Helper
4,000
96,000
Clippers
Sweeper
Guard
Total
2
1
1
11
4,000
2,500
4,500
192,000
30,000
54,000
1,068,000
Rs.
Working Time
5
6
Description
Time
9
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
Covered
Area(sq.ft)
For Installation of Machines
1,000
For Storing Raw material/Goods
500
For Designing & Other related issues
200
Official Work
200
50
1,950
Description
10
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
Total Cost
11,501,000
110,000
71,000
169,352
11,641,797
217
97,500
280,000
230,800
12,246,173
608,537
50%
50%
Debt Split
Long-term loan
Running finance
6,123,087
6,123,087
6,123,087
0
Include admin expenses, interest accrued and salaries (2 months salary of the CEO and one month salary
of supervisor and guard).
8
Oil & needles required for one week.
9
Raw material required for one month.
11
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
42,240,000 Stitches
300 Days
2
Rs. 1
Rs. 12,672,000
12
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
14 Financial Analysis
14.1 Projected Income Statement
Statement Summaries
SMEDA
Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Rs. in
Year 9
actuals
Year 10
Revenue
Cost of goods sold
Gross Profit
8,236,800
3,705,293
4,531,507
9,313,920
4,325,176
4,988,744
10,478,160
5,025,285
5,452,875
11,735,539
5,815,360
5,920,179
13,092,461
6,706,293
6,386,168
14,555,736
7,710,262
6,845,474
16,132,607
8,840,881
7,291,726
16,939,238
9,607,694
7,331,544
17,786,200
10,445,209
7,340,991
18,675,510
11,360,185
7,315,324
432,000
280,800
515,455
30,000
21,600
82,368
225,860
41,184
1,147,400
16,780
2,793,447
1,738,060
474,060
308,880
567,001
33,000
23,703
93,139
203,274
46,570
1,147,400
16,780
2,913,807
2,074,937
520,215
339,768
623,701
36,300
26,011
104,782
180,688
52,391
1,147,400
16,780
3,048,035
2,404,840
570,864
373,745
686,071
39,930
28,543
117,355
158,102
58,678
1,147,400
16,780
3,197,468
2,722,711
626,444
411,119
754,678
43,923
31,322
130,925
135,516
65,462
1,147,400
16,780
3,363,570
3,022,598
687,436
452,231
830,146
48,315
34,372
145,557
112,930
72,779
1,147,400
16,780
3,547,946
3,297,528
754,366
497,454
913,161
53,147
37,718
161,326
90,344
80,663
1,147,400
16,780
3,752,359
3,539,368
827,812
547,200
1,004,477
58,462
41,391
169,392
67,758
84,696
1,147,400
16,780
3,965,367
3,366,177
908,409
601,920
1,104,924
64,308
45,420
177,862
45,172
88,931
1,147,400
16,780
4,201,126
3,139,865
996,853
662,112
1,215,417
70,738
49,843
186,755
22,586
93,378
1,147,400
16,780
4,461,861
2,853,464
Other income
Gain / (loss) on sale of assets
Earnings Before Interest & Taxes
1,738,060
2,074,937
2,404,840
2,722,711
3,022,598
57,355
3,354,883
179,564
3,718,931
299,568
3,665,745
403,765
3,543,631
550,998
3,404,462
Interest expense
Earnings Before Tax
865,166
872,894
754,231
1,320,706
603,034
1,801,806
418,652
2,304,060
239,362
2,783,237
17,422
3,337,460
3,718,931
3,665,745
3,543,631
3,404,462
872,894
82,368
790,526
1,320,706
93,139
1,227,567
1,801,806
104,782
1,697,024
2,304,060
117,355
2,186,704
2,783,237
130,925
2,652,312
3,337,460
145,557
3,191,903
3,718,931
161,326
3,557,605
3,665,745
169,392
3,496,353
3,543,631
177,862
3,365,769
3,404,462
186,755
3,217,707
790,526
395,263
395,263
395,263
1,622,830
811,415
811,415
811,415
2,508,439
1,254,220
1,254,220
1,254,220
3,440,924
1,720,462
1,720,462
1,720,462
4,372,774
2,186,387
2,186,387
2,186,387
5,378,290
2,689,145
2,689,145
2,689,145
6,246,750
3,123,375
3,123,375
3,123,375
6,619,728
3,309,864
3,309,864
3,309,864
6,675,633
3,337,816
3,337,816
3,337,816
6,555,523
3,277,761
3,277,761
13
PREF-04May, 2006/REV2
Pre-Feasibility Study
SMEDA
(217)
(97,500)
(280,800)
(225,860)
(604,377)
Financing activities
Change in long term debt
6,123,087
Change in short term debt
Change in export re-finance facility
Add: land lease expense
Land lease payment
Lease principal repayment
Issuance of shares
6,123,087
Purchase of (treasury) shares
Cash provided by / (used for) financing activities
12,246,173
Investing activities
Capital expenditure
(11,641,797)
Acquisitions
Cash (used for) / provided by investing activities
(11,641,797)
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Rs. in
Year 9
3,557,605
1,147,400
16,780
(228,011)
(56,531)
(58)
(26,231)
(49,745)
22,586
36,653
4,420,448
3,496,353
1,147,400
16,780
(178,763)
(38,341)
(64)
(28,919)
(54,720)
22,586
30,562
4,412,873
3,365,769
1,147,400
16,780
(124,019)
(41,876)
(71)
(31,884)
(60,192)
22,586
24,268
4,318,761
790,526
1,147,400
16,780
(617,760)
(185,265)
(41)
(18,263)
(28,080)
22,586
87,452
1,215,336
1,227,567
1,147,400
16,780
(698,544)
(30,994)
(47)
(20,982)
(30,888)
22,586
89,695
1,722,573
1,697,024
1,147,400
16,780
(168,102)
(35,005)
(53)
(24,067)
(33,977)
22,586
25,275
2,647,860
2,186,704
1,147,400
16,780
(181,621)
(39,504)
(61)
(27,564)
(37,374)
22,586
27,888
3,115,233
2,652,312
1,147,400
16,780
(196,073)
(44,547)
(70)
(31,525)
(41,112)
22,586
30,761
3,556,512
3,191,903
1,147,400
16,780
(211,515)
(50,198)
(80)
(36,009)
(45,223)
22,586
33,921
4,069,565
(926,322)
106,250
(820,073)
(1,056,007)
144,849
(911,158)
(1,203,848)
(189,792)
(1,393,640)
(1,372,387)
(22,383)
(1,394,771)
(1,564,521)
194,396
(1,370,125)
(233,320)
(233,320)
actuals
Year 10
3,217,707
1,147,400
16,780
(130,220)
(45,749)
762
342,943
662,112
22,586
7,143
5,241,463
NET CASH
395,263
811,415
1,254,220
1,720,462
2,186,387
3,836,245
4,420,448
4,412,873
4,318,761
5,241,463
395,263
395,263
-
811,415
811,415
-
1,254,220
1,254,220
-
1,720,462
1,720,462
-
2,186,387
2,186,387
-
3,836,245
2,689,145
1,147,100
1,147,100
5,567,547
3,123,375
2,444,172
2,444,172
6,857,046
3,309,864
3,547,182
3,547,182
7,865,943
3,337,816
4,528,127
4,528,127
9,769,590
3,277,761
6,491,828
14
PREF-04May, 2006/REV2
Pre-Feasibility Study
SMEDA
Balance Sheet
Year 0
Assets
Current assets
Cash & Bank
Accounts receivable
Finished goods inventory
Equipment spare part inventory
Raw material inventory
Pre-paid annual land lease
Pre-paid building rent
Pre-paid lease interest
Pre-paid insurance
Total Current Assets
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Rs. in
Year 9
actuals
Year 10
217
97,500
280,800
225,860
604,377
617,760
185,265
257
115,763
308,880
203,274
1,431,198
1,316,304
216,259
304
136,744
339,768
180,688
2,190,067
1,484,406
251,264
357
160,811
373,745
158,102
2,428,686
1,666,027
290,768
419
188,376
411,119
135,516
2,692,225
1,862,100
335,315
489
219,901
452,231
112,930
2,982,965
1,147,100
2,073,615
385,513
569
255,910
497,454
90,344
4,450,504
2,444,172
2,301,626
442,044
627
282,140
547,200
67,758
6,085,567
3,547,182
2,480,388
480,385
691
311,060
601,920
45,172
7,466,797
4,528,127
2,604,408
522,260
762
342,943
662,112
22,586
8,683,198
Fixed assets
Land
Building/Infrastructure
Machinery & equipment
Furniture & fixtures
Office vehicles
Office equipment
Total Fixed Assets
11,293,000
110,000
71,000
11,474,000
10,163,700
99,000
63,900
10,326,600
9,034,400
88,000
56,800
9,179,200
7,905,100
77,000
49,700
8,031,800
6,775,800
66,000
42,600
6,884,400
5,646,500
55,000
35,500
5,737,000
4,517,200
44,000
28,400
4,589,600
3,387,900
33,000
21,300
3,442,200
2,258,600
22,000
14,200
2,294,800
1,129,300
11,000
7,100
1,147,400
Intangible assets
Pre-operation costs
Training costs
Total Intangible Assets
TOTAL ASSETS
167,797
167,797
12,246,173
151,017
151,017
11,908,815
134,237
134,237
11,503,505
117,458
117,458
10,577,944
100,678
100,678
9,677,303
83,898
83,898
8,803,864
67,119
67,119
9,107,223
50,339
50,339
9,578,106
33,559
33,559
9,795,157
16,780
16,780
9,847,378
0
9,794,466
87,452
106,250
193,701
177,147
251,099
428,246
202,421
61,307
263,729
230,309
38,924
269,233
261,070
233,320
494,390
294,991
294,991
331,644
331,644
362,206
362,206
386,475
386,475
393,617
393,617
6,123,087
6,123,087
5,196,764
5,196,764
4,140,757
4,140,757
2,936,909
2,936,909
1,564,521
1,564,521
6,123,087
6,123,087
12,246,173
6,123,087
395,263
6,518,350
11,908,815
6,123,087
811,415
6,934,502
11,503,505
6,123,087
1,254,220
7,377,306
10,577,944
6,123,087
1,720,462
7,843,549
9,677,303
15
PREF-04May, 2006/REV2
6,123,087
2,186,387
8,309,474
8,803,864
6,123,087
2,689,145
8,812,232
9,107,223
6,123,087
3,123,375
9,246,462
9,578,106
6,123,087
3,309,864
9,432,951
9,795,157
6,123,087
3,337,816
9,460,903
9,847,378
6,491,828
2,734,628
568,009
9,794,466
0
-
6,123,087
3,277,761
9,400,848
9,794,466
Pre-Feasibility Study
2
65%
48,000
42,240,000
8,236,800,000
22
25
300
10%
10%
5%
10%
45
30
30
30
12,672,000,000
1 Rs. per 1000 stitches
10%
95%
100%
0%
0.0142 Rs
5% of admin expense
2%
12
12
5%
1% of Revenue
16
PREF-04/May, 2006/REV 2
Pre-Feasibility Study
10
50%
50%
14%
14%
5
1
20%
28%
2,572,780
4.8
17
PREF-04/May, 2006/REV 2