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1 http://www.bdsa-bg.com/index.php?TPL=25000&x25000_ID=10&x25000_GID=0 .
2 http://tuj.asenevtsi.com/IntT/IntT068.htm .

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DSN Global 100 (2014 .) 2013 .
74.5 . 72.0 . 2012 .
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DSN Global 100
100 . , : .1 - Amway (500
. ), .3 - Herbalife (700 .), . 4 - Vorwerk (400 .), . 5 - Mary Kay (500
.), . 7 - Nu Skin (977 .), . 12 - Ambit Energy (270 .), . 13 - Telecom Plus
4 http://www.bdsa-bg.com/index.php?TPL=25000&x25000_ID=13 .
5 http://fmparfumes.com/direktnite-prodajbi.html.
6 http://directsellingnews.com/index.php/view/2014_dsn_global_100_list#.VQ8dW46Uce8.
6

(193 .), . 20 - ACN (118 .), . 26 - Advocare (205 .), . 27 It works! Global
(256 .), . 28 - Noevir Co. Ltd. (129 .), . 29 - Isagenix (114 .), . 39 - Team
Beachbody (110 .), . 46 - Jeunesse Global (131 .), . 50 - Origami Owl (209 .),
. 53 - Vemma (104 .), . 54 - Nerium (119 .), . 76 Plexus Worldwide (123
.).
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1.
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Alticor
(Amway)
Avon Products
Inc.
Herbalife Ltd.
Vorwerk & Co.
KG
Mary Kay Inc.
Natura
Cosmticos SA
Nu Skin
Enterprises Inc.
Tupperware
Brands Corp.
Belcorp Ltd.
Oriflame
Cosmetics SA

3.1. Avon
AVON PRODUCTS INC. () - ,
.
7 http://directsellingnews.com/index.php/view/the_list_2014#.VQ8cjY6Uce8.
8 http://www.forbes.com/companies/.
7

VON ,
: AVON Color, Anew, Skin-So-Soft, AVON Solutions, Advance
Techniques, AVON Naturals .
1886 .
. 1896 ., Avon
1939 . ( ,
, ). 9
-10 10
. - 6 .
100 .
, 11.92 . .
VON 1999 .
, - .
.
AVON
AVON ,
, !.

3.2. Oriflame
ORIFLAME COSMETICS S.A. () ,
66 , 13 1000
. ,
.
1967 ,
1.9 . , 3.5 . 7340
. 10
.
.
5 , , , , .
9 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=53&hid=128.
10 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=70&hid=128.
8

. . () ,
(
, Multi-level marketing).11

. , Nasdaq
OMX Nordic Exchange ( , , ,
, , ).12
1994 .
20 . .
21 . . 2009 . 5% 21.9
. ., 119 . . .

3.3. Amway
AMWAY GLOBAL - .
, : Nutrilite -
, ; Artistry - ;
Legacy of Clean ; iCook; eSpring - ; Atmosphere -
; . Amway Aqua Bio Technology ASA, Interleukin Genetics
Inc., Yale University, John Pawelek Clinical Nutrition AB.13
1959 .
, Amway , ,
.
2013 . 10.8 .
100 , Amway
.
Amway
, ,
. 65
11 http://www.regal.bg/show.php?storyid=931494.
12 http://bg.oriflame.com/about-oriflame/index.jhtml.
13 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=59&hid=128 .
9

700 , . Amway 900


400 .14
: AMWAY One
by One ( ), Archbishop
Tutu 2015 Campaign ( 2015), 20
Tutudesk -
.

1. http://www.forbes.com/ ;

2. http://directsellingnews.com/ ;
3. http://www.bdsa-bg.com/ ;
4. http://web.b.ebscohost.com/ ;
5. http://bg.oriflame.com/ ;
6. https://www.avon.bg/ ;

7. http://www.amway.bg/ ;
8. http://www.regal.bg/ ;
9. http://fmparfumes.com/ ;

10. https://books.google.bg/ ;
14 http://www.amway.bg/about-amway-new/global#tab=1 .
10

11. http://tuj.asenevtsi.com/ .

11

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