Professional Documents
Culture Documents
Katalojnata Tirgovia
Katalojnata Tirgovia
,
. , ,
, : ,
.
, .
/ .
, :
,
,
,
.
.1 -
. ,
2009. ,
, ,
, - .
.
. ,
,
.
. ,
,
.2
1 http://www.bdsa-bg.com/index.php?TPL=25000&x25000_ID=10&x25000_GID=0 .
2 http://tuj.asenevtsi.com/IntT/IntT068.htm .
, ,
, ,
. ( , )
. ,
,
. ,
. ,
,
.
, 1498.
, .
-, 1667.
.3 - XIX
, - -.
1872. .
XX
.
3https://books.google.bg/books?
id=ufufhHKkqmYC&printsec=frontcover&hl=bg&source=gbs_ge_summary_r&cad=0#v=onepage&q=A
ldus&f=false .
3
II.
.
,
, -
.
,
,
.
.
. ,
, .
.
- ,
.
, ,
. ,
.
.
,
, .
-
,
. .
, , -
. ,
-
, .
,
, ,
.
4
:
1)
2) ,
.4
III.
-
. 21 .
: - , . ,
20 , 91% 10. 5
, 100 . .
. -
Direct Selling News - The DSN Global 1006.
100 - ,
.
DSN Global 100 (2014 .) 2013 .
74.5 . 72.0 . 2012 .
37 .
56 , 3 , 11 /
30 - .
DSN Global 100
100 . , : .1 - Amway (500
. ), .3 - Herbalife (700 .), . 4 - Vorwerk (400 .), . 5 - Mary Kay (500
.), . 7 - Nu Skin (977 .), . 12 - Ambit Energy (270 .), . 13 - Telecom Plus
4 http://www.bdsa-bg.com/index.php?TPL=25000&x25000_ID=13 .
5 http://fmparfumes.com/direktnite-prodajbi.html.
6 http://directsellingnews.com/index.php/view/2014_dsn_global_100_list#.VQ8dW46Uce8.
6
(193 .), . 20 - ACN (118 .), . 26 - Advocare (205 .), . 27 It works! Global
(256 .), . 28 - Noevir Co. Ltd. (129 .), . 29 - Isagenix (114 .), . 39 - Team
Beachbody (110 .), . 46 - Jeunesse Global (131 .), . 50 - Origami Owl (209 .),
. 53 - Vemma (104 .), . 54 - Nerium (119 .), . 76 Plexus Worldwide (123
.).
10 - , 3
/ 7 ( 1).
Forbes8 ( 1)
.
1
2013
(.)
11.80
100
3 .
21.000
9.95
100
6 .
36.000
4.80
91
3 .
7.400
3.70
76
620.000
12.000
3.60
35
3 .
5.027
3.20
1.6 .
7.000
3.18
53
1.3 .
1.200
2.67
100
2.6 .
13.500
1.96
16
902.479
8.951
1.95
66
3.5 .
7.340
(. $)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Alticor
(Amway)
Avon Products
Inc.
Herbalife Ltd.
Vorwerk & Co.
KG
Mary Kay Inc.
Natura
Cosmticos SA
Nu Skin
Enterprises Inc.
Tupperware
Brands Corp.
Belcorp Ltd.
Oriflame
Cosmetics SA
3.1. Avon
AVON PRODUCTS INC. () - ,
.
7 http://directsellingnews.com/index.php/view/the_list_2014#.VQ8cjY6Uce8.
8 http://www.forbes.com/companies/.
7
VON ,
: AVON Color, Anew, Skin-So-Soft, AVON Solutions, Advance
Techniques, AVON Naturals .
1886 .
. 1896 ., Avon
1939 . ( ,
, ). 9
-10 10
. - 6 .
100 .
, 11.92 . .
VON 1999 .
, - .
.
AVON
AVON ,
, !.
3.2. Oriflame
ORIFLAME COSMETICS S.A. () ,
66 , 13 1000
. ,
.
1967 ,
1.9 . , 3.5 . 7340
. 10
.
.
5 , , , , .
9 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=53&hid=128.
10 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=70&hid=128.
8
. . () ,
(
, Multi-level marketing).11
. , Nasdaq
OMX Nordic Exchange ( , , ,
, , ).12
1994 .
20 . .
21 . . 2009 . 5% 21.9
. ., 119 . . .
3.3. Amway
AMWAY GLOBAL - .
, : Nutrilite -
, ; Artistry - ;
Legacy of Clean ; iCook; eSpring - ; Atmosphere -
; . Amway Aqua Bio Technology ASA, Interleukin Genetics
Inc., Yale University, John Pawelek Clinical Nutrition AB.13
1959 .
, Amway , ,
.
2013 . 10.8 .
100 , Amway
.
Amway
, ,
. 65
11 http://www.regal.bg/show.php?storyid=931494.
12 http://bg.oriflame.com/about-oriflame/index.jhtml.
13 http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=e8210d3b-6c40-426d-8987f47ffac6e085%40sessionmgr113&vid=59&hid=128 .
9
1. http://www.forbes.com/ ;
2. http://directsellingnews.com/ ;
3. http://www.bdsa-bg.com/ ;
4. http://web.b.ebscohost.com/ ;
5. http://bg.oriflame.com/ ;
6. https://www.avon.bg/ ;
7. http://www.amway.bg/ ;
8. http://www.regal.bg/ ;
9. http://fmparfumes.com/ ;
10. https://books.google.bg/ ;
14 http://www.amway.bg/about-amway-new/global#tab=1 .
10
11. http://tuj.asenevtsi.com/ .
11