Professional Documents
Culture Documents
Volume (lbs.)
Gross Revenue
Promotion Spending
Net Revenue
COGS
Gross Margin
Selling/Distribution
Advertising Expense
Marketing Margin
Frozen Division
251,800,000
603,280,000
80,000,000
523,280,000
198,543,500
324,736,500
18,098,400
65,000,000
241,638,100
Key Metrics
Marketing Margin %
Gross Revenue/lb.
Gross Margin/lb.
Marketing Margin/lb.
40%
2.40
1.29
0.96
42%
2.10
1.16
0.87
33%
2.40
1.11
0.78
36%
2.45
1.22
0.88
48%
2.90
1.78
1.39
$Promo/Incr. lb.
Variable Expense/lb.
Promo Cost/Point
1.49
0.86
178,928
1.11
0.74
191,223
2.08
0.83
182,485
1.51
1.05
169,545
1.66
0.90
165,017
92674.370565046
92674.37
9%
Volume (lbs.)
Gross Revenue
Promotion Spending
Net Revenue
COGS
Gross Margin
Selling/Distribution
Adverting Expense
Marketing Margin
Frozen Division
160,098,328
385,249,923
51,333,944
333,915,979
126,329,376
207,586,603
11,557,498
43,233,500
152,795,605
Dinardo's 32
Baseline Volume
Incremental Volume
TOTAL Volume
%Store Promoting
Dinardo's 16
Baseline Volume
Incremental Volume
TOTAL Volume
%Store Promoting
3,050,260
641,390
3,691,650
7.0
697,092
173,811
870,903
8.3
2,976,125
2,366,019
5,342,144
26.5
Jan-07
5,786,511
1,291,706
7,078,217
7.4
Feb-07
4,667,448
1,154,498
5,821,946
8.2
Mar-07
5,458,324
5,141,741
10,600,064
31.4
Apr-07
6,276,386
1,193,724
7,470,110
6.3
May-07
5,896,714
1,344,682
7,241,396
7.6
Jun-07
6,017,363
1,297,308
7,314,671
7.2
Jul-07
5,857,773
1,460,526
7,318,299
8.3
Aug-07
4,573,416
937,212
5,510,628
6.8
Sep-07
6,149,247
5,239,158
11,388,405
28.4
Oct-07
5,916,677
1,360,106
7,276,783
7.7
Nov-07
4,714,455
1,242,822
5,957,277
8.8
Dec-07
5,273,163
1,219,796
6,492,959
7.7
Jan-08
5,880,256
1,386,604
7,266,860
7.9
Feb-08
6,015,069
4,637,618
10,652,688
25.7
Mar-08
5,790,358
1,314,624
7,104,982
7.6
Apr-08
6,159,845
1,351,476
7,511,320
7.3
May-08
5,925,618
1,244,033
7,169,651
7.0
Jun-08
4,049,961
865,583
4,915,545
7.1
Jul-08
5,421,901
1,280,591
6,702,492
7.9
3,052,371
671,571
3,723,942
7.3
3,085,296
2,508,345
5,593,641
27.1
234,457
55,878
290,336
7.9
3,523,780
720,285
4,244,064
6.8
3,102,688
745,517
3,848,205
8.0
2,887,549
637,036
3,524,585
7.4
2,652,496
556,861
3,209,358
7.0
3,410,772
3,499,452
6,910,225
34.2
225,421
46,547
271,968
6.9
2,987,134
712,558
3,699,693
8.0
2,848,641
2,649,237
5,497,878
31.0
3,193,952
855,823
4,049,774
8.9
3,035,149
547,644
3,582,793
6.0
217,692
47,693
265,385
7.3
3,104,798
663,969
3,768,768
7.1
3,288,516
609,293
3,897,810
6.2
3,468,557
746,266
4,214,823
7.2
3,748,645
3,958,569
7,707,214
35.2
3,180,735
648,749
3,829,484
6.8
2,861,812
552,817
3,414,629
6.4
3,798,076
711,726
4,509,803
6.2
3,949,297
860,578
4,809,875
7.3
4,142,949
1,059,390
5,202,338
8.5
3,536,740
681,240
4,217,980
6.4
3,875,653
855,985
4,731,638
7.4
3,956,419
966,899
4,923,318
8.1
3,963,518
826,315
4,789,833
6.9
3,627,211
939,127
4,566,339
8.6
3,900,558
719,039
4,619,597
6.1
3,846,350
916,641
4,762,990
7.9
4,127,308
1,111,596
5,238,903
9.0
3,690,264
853,688
4,543,952
7.7
4,170,879
891,369
5,062,248
7.1
3,678,417
904,071
4,582,488
8.2
3,501,826
853,619
4,355,445
8.1
3,503,991
655,010
4,159,001
6.2
3,626,187
732,423
4,358,610
6.7
3,804,151
990,226
4,794,378
8.7
Natural Meals
2,748,630
705,077
3,453,707
8.6
2,715,298
620,626
3,335,924
7.6
2,689,319
535,851
3,225,169
6.6
2,669,800
684,694
3,354,494
8.5
2,760,764
697,869
3,458,633
8.4
2,800,959
582,129
3,383,088
6.9
2,720,617
549,813
3,270,430
6.7
2,895,908
757,818
3,653,726
8.7
3,226,134
770,775
3,996,909
8.0
3,059,521
626,522
3,686,043
6.8
3,215,001
619,806
3,834,808
6.4
2,873,620
753,477
3,627,097
8.7
3,096,560
643,904
3,740,464
6.9
3,209,199
580,238
3,789,437
6.0
2,975,317
716,408
3,691,725
8.0
2,921,394
682,850
3,604,245
7.8
3,487,071
925,553
4,412,624
8.8
3,080,502
665,441
3,745,943
7.2
Baseline Volume
Incremental Volume
TOTAL Volume
%Store Promoting
32,161,053
12,039,166
44,200,220
137.0
32,143,639
13,389,970
45,533,609
155
Change
in Total
Sales
Volume
to Promotions
3,802,126
3,724,153
3,870,184
3,571,676
4,039,140due
3,567,510
44,860,241
46,414,343
716,830
12000000
4,518,956
6.3
10000000
3,294,573
8000000
726,208
4,020,781
6000000
7.3
Growth
Rate
0.8%
7.3%
2.4%
3.3%
0.1%
-10.1%
-2.9%
-11.8%
925,705
4,649,858
8.3
798,725
4,668,908
6.9
813,835
4,385,511
7.6
920,039
4,959,179
7.6
722,707
4,290,217
6.8
9,924,558
54,784,799
88.5
10,502,224
56,916,567
90
-3.3%
-5.5%
-3.7%
-2.0%
3,436,171
873,913
4,310,084
8.5
3,663,475
802,834
4,466,310
7.3
3,569,556
950,927
4,520,483
8.9
3,203,531
610,820
3,814,351
6.4
3,642,177
842,494
4,484,671
7.7
39,579,528
9,021,590
48,601,118
90.9
447.11
Row 5
34,375,570
Row 10
7,904,457
42,280,028
Row 15
92
Row 20
464.40
15.1%
14.1%
15.0%
-1.3%
-3.7%
4000000
2000000
1 2 3 4 5
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
-1.434014
(2,095,496)
(1,350,804)