Market Simulation

Company Name
Ashtin
Bomi
Luz
Jerome

MissionStatement
Wewanttoprovideavarietyofhighquality
computerstoawiderangeofcustomersatareasonable
price.

Positioning and Goals

Focus on large highly competitive segments
Focus on geographic markets, even if they are more expensive.
Focus on geographic markets, which are in the middle of the
cost/size continuum.
Build a market position and defend it.
Be a fast follower, imitate smart competitive moves

InitialBusinessStrategy
Target Segments:
1. Work Horse
2. Innovator (full focus)
4. Mercedes (targeted toward the end)

Initial Sales Offices:

New York

Berlin

Market Sizes

Four Ps

Quarters 1-4
Q4 we were the first team to make a profit.
Operating profit: $-440,103
Turned a profit in the next quarter
Developed Q200, Q300, and Q400 products
Didnt open up new offices
Nor expand sales force.
Played safe

Quarters 5-8
Expanded into every market, except Paris & Tokyo.
Sales forces went up to 12 people in each city.
Focused on Mercedes product.
R&D Ultra processor, massive drive, & high speed internet.
Shoved Ad out the window.
Maintained 24% of total Market Share by the end of Q8.
With biggest market demand in Innovators and Mercedes
Went HAM mode

Profit Recorded Q8: $19,112,282

Total Net Profit: $17,795,831

Q8 Sales

1
1
/
2
8
/
1
1

Q8 Brand Profitability

Key Learnings
Focused on developing the best products.
Mercedes and Innovator

Had great Ads.

Pricing was very hard.
Never stop innovating and expanding.