Vita Coco Sponsors Local Concert, Up All Night, Featuring Rihanna for College Students in

the Surrounding Hudson Valley Area

WHAT: Vita Coco wants to keep you up all night with Rihanna and their new Vita Coco Caf Latte line.
Dont wait to pick up your ticket because half of all the proceeds will be donated to Vita Coco and
Rihannas favorite charity, UNICEF. Come join the Vita Coco team, fellow Hudson Valley students, and
Rihanna for our new launch!
WHO: Vita Coco was the first line to release a natural coconut water in the United States, creating a
national craze. Starting from an impromptu trip to Brazil, founders Mike and Ira have created a truly
global brand. With its ever-growing product line, Vita Coco strives to never put limits on what they can
achieve. Just wait and see what we have coming next!
WHEN: Saturday, September 12th 2015 from 8:00 PM to 2:00 AM
WHERE: BSP Lounge in Kingston, New York.
WHY: Vita Coco wants to share their new Caf Latte coconut drink by pairing up with UNICEF and
Rihanna. This collaboration aims to raise awareness for a great cause, while also giving the college
student community a break from their studies to enjoy a fun night with Rihanna and Vita Coco.
HOW: Tickets can be purchased through the Marist, and Vassar websites. They are $40 with a valid
student ID, and can be sent to your phone through email, or the passbook app. Students must be 18+
and show identification to be permitted into the venue.
MORE: Free giveaways, prizes, and a chance to meet Rihanna! All of the proceeds will go to UNICEF, a
charity close to Rihannas and the Vita Coco teams heart. There will be photo and interview
opportunities available with the Vita Coco team and Rihanna.