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  • Topic 4 Segmentation Targeting and Positioning - Case Study Questions

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    marketing management case study

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    © All Rights Reserved
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    7 views1 page

    Topic 4 Segmentation Targeting and Positioning - Case Study Questions

    Uploaded by

    Surya Chandra
    marketing management case study

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Topic 4 Segmentation, Targeting, and Positioning

    Case Study Questions

    Question 1:
    Should MMBC introduce a light beer? Why?

    Question 2:
    Assuming the launch of Mountain Man Light is financially viable, if you were Chris, which market
    segment would you target? Why? How it would be launched, promoted, and positioned to the
    target segment?
    Be specific with your answers and justify your answers.

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