Nesquik

The Quik Chocolate Fix

Table of Contents
Redesign Plan .................................................2-3
Style Guide (Color and Fonts) ............................4
Style Guide (Logo) .............................................5
Package Design ...................................................6
Product Photography ............................................7
Advertisement (MagazineAd) ................................8

Redesign Plan
Product Name

Nesquik

A Breif History
Nestle has been around since 1866, it
started out as a condensed milk factory
in Cham, Switzerland. In 1867 founder
Henri Nestle a German pharmacist saved
a neighbors childs life by combining milk,
wheat, flour, and sugar. Good Nutrition
has been a focus of Nestle ever since. In
1868 the Nestle logo was first developed. It
features a mother bird feeding her nestling,
this represents the values of Nestle.
In 1948 Nestle developed a new product
originally named quick but was later renamed Nesquick. The idea behind Nesquick is to
speed up the preparation and simplify the process of creating chocolate milk.

Target Audience
Young Adults and Mothers

The Plan
Currently the packaging of Nesquik is a mess. The package is two busy. The product label
is trying to display all of the information for two different languages. Wouldnt it be better for
the consumer to pick up the package and to easily take in all of the information that we are
displaying? That is the idea behind the redesign.
We are going to take the aspects of Nesquik that everyone loves (Yellow Packaging, Blue
Font, and the Bunny), and simplfiy it to make the product more appealing to Young adults
and mothers.
Lastly then we are going to run a advertisment add to appeal to mothers love a chocolate.
The slogan behind the advertisment will focus on how Nesquik will be parents quik fix for all
of their chocolate cravings.

Style Guide (Colors and Fonts)

Nesquik Yellow
PANTONE 395 C
CMYK: 5, 0, 93, 0
RGB: 250, 238, 36

Fonts

Nesquik Light Yellow

PANTONE 393 C
CMYK: 2, 0, 65, 0
RGB: 254, 242, 119

Nesquik Blue
PANTONE 7455 C
CMYK: 82, 69, 0, 0
RGB: 68, 94, 171

Noteworthy

Chocolate Brown
PANTONE 4625 C
CMYK: 46, 73, 87, 64
RGB: 73, 39, 15

Strawberry Red
PANTONE 485 C
CMYK: 1, 96, 94 , 0
RGB: 236, 42, 41

Helvetica

Style Guide (Logo Redesign)

Old

New

Nesquik

Package Design

Product Photography
Old

New

Magazine Ad