BEMBOS

STRENGTHS

Good position in the market and in the consumer's mind

Constant promotions to the client
Variety of products
Constant monitoring of the market and adapting to its changes
It has young staff, easy to train
Product standardization
Respect for sanitation requirements established by national and international
institutions
Marketing focused on children, their potential customers
Service delivery

WEAKNESS

Low pay to the employees leads to continuous resignations

Large investment in employee training is not profitable
Concentration of its stores in Lima
Low pay that employees receive for their services
Constant changes in staff which means expenses in new training
It does not have training centers

OPPORTUNITIES

Modern technology allows elaborate products at lower cost and in less time
Introduction of new stores to provinces
Increased presence of Peruvian products abroad
Changes in the lifestyles of today's population on the one more hectic life
Arrival of foreign investors wanting to invest in Peruvian companies

THREATS

Entry of new competitors and substitute products

Global trend for healthy eating reduces the consumption of fast food
introduction of transnational franchises
cultural traditions, beliefs that people have a particular product