YEAR 10 COMMERCE: BRANDS

YEAR LEVEL & SUBJECT: Year 10 Commerce.

DATE: Tuesday 15th July 2014 (Period 2).

NO. OF STUDENTS: 20 students.

LESSON DURATION: 50 minutes (Single Period).

TOPIC/FOCUS: Brands
GOALS AND OBJECTIVES:
The students will be able to:
Identify a range of brands as part of the Logo Quiz.
Debate whether companies should be permitted to feature their logo when selling goods and services.
Participate in a class discussion regarding the purpose and importance of brands.
SUMMARY OF RESOURCES REQUIRED:
Projector.
Logo Quiz link: http://www.logoquiz.net/
LESSON PROCEDURE

TIMING

RESOURCES

5 mins.

N/A.

5 mins.

Logo Quiz.
Projector.
Whiteboard.

30 mins
(15
mins
Prep.,
15 mins
Pres.)

N/A.

STEPS OF THE LESSON

(key activities and key questions)
Opening:
Housekeeping.
Reflection on previous lesson.
Lesson Outline
Lesson Development:
Brands:
- How influenced are you by
brand?
- Logo Quiz.
Debate:
- Divide students into 4
groups of 5.
o 1 & 3 Affirmative.
o 2 & 4 Negative.
- Topic: Companies should
not be allowed to feature

TEACHER RESPONSES
TO STUDENTS
(including consideration
of the need to adapt,
reteach or extend)

GOALS & METHODS OF

EVALUATION
(including specific informal
and/or formal assessment links
to AusVELS)

Listen attentively to
teachers outline.

N/A.

N/A.

Participate in Logo Quiz

as a class.

Facilitate Logo Quiz.

Formative:
Monitoring student progress
throughout the lesson.

Divide into small groups

as directed by teacher.
Develop 3 points fully to
present to the rest of the
class.
Be respectful to the
students chosen to

Facilitate debate.
Provide assistance where
required.
Classroom
management.

Formative:
Monitoring student progress
throughout the lesson.

EXPECTED STUDENT
REACTIONS OR
RESPONSES

10
mins.

N/A.

their brand when selling

goods or services.
- 3 points per group, fully
explained use why!
- One representative from
each group will explain their
groups arguments.
Closure:
Importance of Brands Discussion:
- Convey information.
- Have attributed values.
- Are perceived.
- Any other points, based on
points raised in the debate.
Lesson Summary.
Outline for next lesson.
Pack up Procedure.

present, as well as peers

in small group.

Participate in class
discussion.
Listen attentively to
teacher and peers.
Respond to teachers
prompts accordingly.
Participate in Pack up
Procedure.

Facilitate class
discussion.
Provide outline for next
lesson.
Supervise pack up
procedure.

Summative:
Students to reflect on
completed lesson.