Professional Documents
Culture Documents
Next, the targeted audience for each genre is both addressed to the general public, but
each differs in a plethora of ways. For example, time is a major difference between the two
genres. The video, as mentioned above, is two-hours long and requires a time commitment and
attention from the audience to complete the video in its entirety. It possesses complex
understanding and requires a prior knowledge of the topic to fully comprehend. The scholarly
article study is intended for those who are trying to learn about this issue quickly and be exposed
to the topic in an introductory manner. Both genres are very important and achieve different
goals through the publication of the issue. It is important for these genres to reach out to different
groups to increase awareness of this issue in hopes of it being solved. It is an issue that will only
cause more problems the longer it is not addressed.
Ethos
To begin, a huge amount of creditability is established when the United States House of
Representatives is introduced in the beginning of the YouTube video. This not only establishes
creditability, but it also proves that the issue discussed is serious and important for the general
well being of the public. The United States government is one of the most respected
organizations in our nation, which therefore makes it one of the most creditable sources. The
issue of inequality in cancer treatment is a valid one if the House of Representatives are
involved. Next, the scholarly article also has high creditability because it was created, tested, and
published by four medical doctors. The creditability of someone with a degree of such vast
knowledge is very important in establishing creditability to the audience. Both of these genres
establish an immense amount of creditability that provides a very effective argument. If this
creditability was not established, the audience would not trust the facts and opinions of these
individuals, but because they are professionals, the audience naturally will be more open to the
sources opinion on the issue.
Pathos
There are not many emotional strategies used within these genres because of the
professional nature of this work. The article has appeal to emotion with the personal language
that emerges within the article explaining how African Americans are mistreated when it comes
to health care and cancer treatment. This voice shows how disappointing this conflict is and how
absurd it should sound to the public. Next, the video possesses implicit emotional appeals when
personal stories are shared within the conference, but because it is a government meeting, there
is not much emotion, more fact and reason. There are witnesses and victims present who vouch
for their health care facilities and hospitals during this meeting, and it can be very emotional for
some individuals. But overall, these sources did not focus on the emotional side of the argument
but more of the fact and reason side to prove the argument through statistics.
Logos
There are a plethora of logic appeals present in these two genres. Logic is the most
successful and used rhetorical appeal, due to the professional nature of both of these pieces. To
begin, there are many statistical facts present in the scholarly article; it is mainly based on
statistical facts such as percentages and the number of people, of both races, who are diagnosed
and treated for cancer. Next, in the video, there are statistical facts similar to the article, but also
includes statements made by professionals and other individuals on the matter of inequality of
cancer treatment. Both genres are successful in being logical which aides in proving that
inequality in health care and cancer treatment is a reality, and logically this issue needs to be
addressed and resolved.
Conclusion
In conclusion, both genres address the topic of disparity in cancer treatment very
adequately. Although both genres took a complicated political side of the argument, the article
was easier to understand and comprehend. Inequality in health care and in cancer treatment is a
very serious issue and it is up to society to change it.
Citations
House Resource Org. (YouTube Video). (2011, Jan 4) Ethnic Minority Disparities in Cancer
Treatment; Video retrieved from https://www.youtube.com/watch?v=a4PbQvn0qYo
Cary P. Gross MD1,,*, Benjamin D. Smith MD2, Elizabeth Wolf BA1 and Martin Andersen MPH1
(2008). Racial Disparities in Cancer Therapy / Cancer Volume 112, Issue 4, pages 900908, 15
February 2008